Senior Marketing Operations Manager

Senior Marketing Operations Manager

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we're redefining how teams Build, Manage, and Optimize for the web combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality and to power what's possible on the web.

We're looking for a Senior Marketing Operations Manager, Partnerships to drive the strategy, development, execution and ongoing optimization of our marketing programs and supporting infrastructure across channels (email, in-app, webinars, field events, content, chat, etc.). This role will be instrumental in building foundational systems, processes and program architecture spanning across Marketo and SFDC for our partner & ecosystem marketing teamincluding owning the lead lifecycle, routing direction, campaign production, audience segmentation, lead scoring, and enablement.

Location : Remote-first (United States)

Full-time

Permanent

Exempt

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States) :

Zone A : $129,500 - $169,000

Zone B : $123,000 - $161,500

Zone C : $116,500 - $152,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Reporting to the Director, Marketing Technology & Automation

As a Senior Marketing Operations Manager, Partnerships, you'll

• Manage the end-to-end execution of partner marketing programs & campaigns in Marketo and Salesforce from event list imports, to new email builds and segmentation, to QA and reporting on initiative impact
• Design and implement a scalable lead lifecycle framework to ensure effective lead capture, nurturing, routing, and handoff to our partner sales team
• Work with stakeholders to build a lead scoring model and implement marketing qualified lead playbooks
• Drive the development of audience segmentation strategies, ICP lists, and targeting criteria for outbound and inbound marketing programs
• Partner closely with our lifecycle and ecosystem teams to establish & implement best practices for project management, maintaining an accurate campaign calendar in Asana
• Ensure end-to-end syncing of campaign data to / from connected platforms (SFDC, Zoom, Iterable, Reachdesk, Drift, ad platforms)
• Build email nurture programs from scratch, leveraging email design best practices, A / B testing configurations, and strategic guidance to growth stakeholders on content, sender details and timing elements
• Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners, making recommendations for continuous improvement & future iterations

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You'll thrive as a Senior Marketing Operations Manager, Partnerships if you :

Our Core Behaviors :

Benefits & wellness

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country / state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO) / Veterans / Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you'll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes. For information about how Webflow processes your personal information, please review Webflow's Applicant Privacy Notice.