Public Relations Campaign Manager

Job Description

Job Description

Robert Half is partnering with our client, a leading global entertainment and streaming organization, in search of a  Public Relations Campaign Manager  to lead publicity initiatives and strategic communications across the US Hispanic market. This position is based in Miami and reports to the Head of Communications for the LATCANZ region (Latin America, Canada, Australia, New Zealand).

Location :   Miami, FL (hybrid-onsite 3 days / week, WFH 2 days)

Duration :  11-month contract

Hours :  40 hours / week

Pay Rate :   $65-69 / hour

Position Overview

The Public Relations Campaign Manager will oversee strategic PR campaigns, manage brand reputation, and drive positive awareness across the US Hispanic audience. This role requires a strong understanding of cultural nuances across diverse Latino communities — including distinctions among audiences from Mexico, Puerto Rico, and other regions — to craft impactful and authentic storytelling.

The ideal candidate is a bilingual communications professional (English / Spanish) with experience designing and executing both global and local public relations strategies. You’ll collaborate cross-functionally with regional and global teams to develop and implement integrated communications programs that align with corporate objectives and resonate with multicultural audiences.

Key Responsibilities :

• Lead and execute comprehensive publicity campaigns across the US Hispanic market, supporting key entertainment content and brand initiatives.
• Serve as a strategic communications partner to senior leadership, offering counsel on messaging, positioning, and stakeholder engagement.
• Develop and maintain relationships with media outlets, journalists, talent representatives, and industry influencers to drive coverage and enhance brand visibility.
• Manage press materials, announcements, and media assets ensuring alignment with brand tone and strategic goals.
• Oversee crisis and reputation management, anticipating risks and developing response strategies as needed.
• Collaborate with regional and global communications teams to ensure consistent messaging across markets and languages.
• Utilize data and insights to evaluate campaign performance, identify emerging trends, and optimize communications strategies.
• Manage agency partners, budgets, and deliverables to maintain operational excellence and timely execution.

Qualifications :