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Business Development Representative (Hardware)
Business Development Representative (Hardware)CrewBloom • New Orleans, LA, US
Business Development Representative (Hardware)

Business Development Representative (Hardware)

CrewBloom • New Orleans, LA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Business Development Representative

We are seeking a Business Development Representative to grow the client base by actively engaging new prospects and generating quoting opportunities. This strategy is designed for Business Development Representatives to target small and medium-sized enterprises with around 100 or more employees, particularly those seeking supply chain resilience or new product development partners. By building a strong sales pipeline, BDRs will help secure a steady flow of clients for both the Chinese and Thai facilities.

As a BDR, your proactive approach will focus on :

  • Identifying and engaging SMEs in industries aligned with the client's manufacturing capabilities.
  • Leveraging personalized outreach channels, including cold emails, phone calls, and LinkedIn.
  • Strengthening credibility through compelling content and case studies.
  • Collaborating with the Sales Development Representative (SDR) team to scale outreach efforts.

Target Market Segmentation :

  • U.S.-Based SMEs : Companies exporting to the U.S. and seeking to outsource simpler or mid-scale projects to the Thai facility. As the Thai facility matures, the focus can shift to more complex products.
  • Non-U.S. Clients : International companies exporting outside the U.S. and requiring advanced manufacturing solutions through the Chinese facility.
  • Industry Focus : Target sectors such as consumer electronics, fitness equipment, industrial components, and other industries needing reliable supply chain solutions and innovative manufacturing partners.
  • Decision-Maker Profiles : Roles to target include supply chain managers, engineering leads, operations directors, and CEOs to ensure outreach reaches key stakeholders.

    • Sales Outreach Channels and Tactics :

  • Cold Email Campaigns : Personalized Messaging : Tailor emails to address SMEs' specific challenges, highlighting the client's strengths : Flexibility and tariff reduction and expertise in handling complex projects.
  • Sequencing : Use multi-step email sequences with follow-ups to boost response rates.
  • Conversion Goal : Book initial discovery calls to qualify leads and understand their needs.
  • LinkedIn Prospecting : Profile Optimization : Enhance the client's LinkedIn presence to attract and engage prospects.
  • Connection Requests and Messaging : Send concise, value-driven messages to connect with decision-makers and introduce the client's offerings.
  • Content Sharing : Publish and share relevant content, such as blogs, case studies, and success stories, to build credibility and trust.
  • Lead Nurturing and Follow-Up : Email Drip Campaigns : Maintain engagement with leads through consistent, value-packed email sequences.
  • Educational Content : Share resources like whitepapers, guides, and insights on supply chain migration and manufacturing in Thailand.

    • Sales Goals and Metrics :

  • Quoting Opportunities : Generate 2-3 quoting opportunities per month through outbound efforts.
  • Engagement Metrics : Track email open rates, response rates, and LinkedIn connection success.
  • Pipeline Growth : Build a robust pipeline with a balanced distribution of prospects for both the Chinese and Thai facilities.

    • Expected Outcomes :

  • Increase brand recognition among SMEs in target industries.
  • Build a diverse, reliable client base for the Chinese and Thai facilities.
  • Generate consistent quoting opportunities, driving revenue growth.
  • Strengthen market resilience through a balanced customer portfolio.

    • Next Steps :

  • Develop and finalize case studies and content to support outreach efforts.
  • Collaborate with the SDR team to scale outreach capacity.
  • Continuously monitor, analyze, and optimize sales tactics for improved results.
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