Global Technology Partner Marketing Lead

We help the world run better

At SAP, we keep it simple : you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Position Overview

As part of the  Global Technology Partner Marketing team  within the Global Partner Marketing organization, this position plays a key role in supporting SAP’s partner ecosystem, driving brand awareness, customer engagement, and revenue opportunities for both SAP and our partners, by delivering successful partner experiences and modern marketing programs.

We’re looking for a talented, self-directed, positive, collaborative, and highly motivated Marketing Manager, with strong digital and stakeholder management experience, to join our team. This new colleague, reporting to the Head of Global Technology Partner Marketing, will be a data-driven marketer who brings new ideas, focus, and dedication to the job every day.

KEY RESPONSABILITIES AND TASKS :

Strategy & Planning

• With internal stakeholders (e.g. partner business managers) learn the business priorities for the SAP and Microsoft technology partnership, including products, business model, challenges, marketing needs, GTM strategies, and KPIs.
• Develop a comprehensive marketing strategy, integrated plan, and the corresponding program architecture, supporting the partnership’s business priorities, with the goal of delivering the best marketing performance for both partner and SAP.

Program & campaign execution

Brand alignment, content curation, activation and promotion  - Collaborate with the partner, business development, corporate marketing, product marketing, field marketing, sales, creative agencies (as needed) and other content creators to identify, curate and customize (where appropriate) high-performing, measurable assets and programs, including :

Measurement  - Ensure all programs have clear and measurable success metrics, while championing a “test and learn” optimization approach. Analyze and optimize partner marketing program performance to increase partner engagement, while continuing improving program success metrics.

Internal Advocacy and Global Best Practice Sharing  - Support and contribute to internal communication vehicles to update, educate and share success stories. Share and syndicate best practices, high performing programs and strategies with the extended project teams.

Stakeholder Management -  Align with partnership stakeholders to ensure marketing programs closely align to business and sales goals for each partnership. Continuously evangelize your marketing strategy, plans and results, while collaborating for ongoing refinement

Resources and Vendor Management  – Manage program budgets / resources (owned, stakeholders’ and / or partner contributed) and vendors required to support program execution.

IS THIS YOU?

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now. Successful candidates might be required to undergo a background verification with an external vendor.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.