Talent.com
Sr. Director, US Growth StrategyUnited States of America - Irvine, California
Sr. Director, US Growth StrategyUnited States of America - Irvine, CaliforniaiHerb • Irvine, CA, US
Sr. Director, US Growth StrategyUnited States of America - Irvine, California

Sr. Director, US Growth StrategyUnited States of America - Irvine, California

iHerb • Irvine, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Sr. Director, US Growth Strategy

iHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name. We are eager to find our first-ever leader for the US business, to crack the code on establishing a strong brand presence in our home market. We need a savvy full-stack marketer with entrepreneurial DNA who can work fast in a large company environment, by having a clear strategy and tactical plan to win, and knocking down internal and external barriers to bring that vision to life. The US market is the most competitive, but most rewarding opportunity in the entire iHerb portfolio, and we're looking for a passionate individual to lead it.

Job Expectations

Cross-Functional Leadership & Influence :

  • Serve as the "voice of the US market" within the organization, providing expert counsel to global teams on product development, marketing campaigns, pricing strategies, and supply chain decisions.
  • Collaborate with global and regional marketing teams to ensure brand consistency and effective localization of marketing messages for the US consumer.
  • Partner with the product development team to influence the product roadmap and ensure alignment with US market needs and trends.
  • Work closely with the finance team to develop and manage the US market budget and track key performance indicators.

Strategic Planning & Development :

  • Develop and articulate a comprehensive US market and brand strategy aligned with the overall global business objectives, focusing on ecommerce growth.
  • Define key strategic priorities, target segments, and go-to-market approaches for the US market.
  • Identify and evaluate new business opportunities, including potential partnerships, acquisitions, and expansion into new product categories or channels within the US.
  • Develop detailed business plans and financial models to support strategic initiatives.
  • Market Analysis & Insights :

  • Conduct in-depth market research and analysis to identify key trends, opportunities, and threats within the US health and wellness landscape, specifically for the ecommerce channel.
  • Develop a deep understanding of the US consumer, including demographics, psychographics, purchasing behaviors, and emerging needs, with a focus on online channels.
  • Monitor and analyze competitor activities, identifying best practices, potential threats, and white-space opportunities.
  • Translate insights into actionable strategies and recommendations for the global leadership team.
  • Performance Monitoring & Reporting :

  • Develop and track key performance indicators (KPIs) to measure the success of the US market strategy.
  • Provide regular updates and reports to the global executive team on market performance, trends, and strategic initiatives.
  • Proactively identify areas for improvement and develop action plans to address challenges and capitalize on opportunities.
  • Monitor and make necessary recommendations to ensure that overall budget and forecast goals are met.
  • Knowledge, Skills and Abilities :

    Required :

  • 10+ years of ecommerce growth and operations experience.
  • 5+ years of experience managing people and teams either directly or on a dotted line basis and is not above rolling up your sleeves to assist in execution. Needs to be comfortable with leading and doing.
  • 5+ years of experience in ecommerce marketing strategy and execution.
  • Deep experience and fluency in brand strategy and execution.
  • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data / insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action
  • Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
  • Proven record of partnering cross functionally to drive top line growth
  • Equipment Knowledge :

  • Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM, CMS, CDP, paid search, paid social, loyalty and others)
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
  • Experience Requirements :

    Generally requires a minimum of ten (10) plus years of digital ecommerce, CRM, retention, and / or marketing operations experience, preferably in DTC ecommerce.

    Education Requirements :

    Bachelor's Degree or equivalent experience preferred.

    Anticipated Pay Scale : $162,190 - $221,169 USD

    iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

    iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team : Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly Embrace Diversity & Inclusion Strive for Simplicity

    At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner / local HR representative will go over the benefits you are eligible for.

    iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

    [job_alerts.create_a_job]

    Director Growth • Irvine, CA, US

    [internal_linking.related_jobs]
    Sr. Director, DTC Applications

    Sr. Director, DTC Applications

    Foresight Sports • Irvine, CA, US
    [job_card.full_time]
    Director, Direct-to-Consumer Applications.Revelyst, is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Strategy Director - Channel

    Strategy Director - Channel

    Monster Beverage Corporation • Corona, CA, United States
    [job_card.full_time]
    We're the risk takers, the trailblazers, the game-changers.We're not perfect and we don't pretend to be.We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivale...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Identity

    Director, Identity

    WatchGuard Technologies • Mission Viejo, CA, US
    [job_card.full_time]
    WatchGuard embraces a Flexible Work Philosophy.Most of our employees can choose to work from the office, at home, or any combination of the two. We've built a global workforce of outstanding team me...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Tax Manager / Director — Strategy, Leadership & Growth

    Tax Manager / Director — Strategy, Leadership & Growth

    CliftonLarsonAllen • Ontario, CA, United States
    [job_card.full_time]
    A leading professional services firm in California seeks an experienced Tax Manager or Director.This role involves consulting with clients on tax processes, supervising engagements, and developing ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Club Channel, U.S. Strategic Accounts

    Director, Club Channel, U.S. Strategic Accounts

    Diageo España SA • Aliso Viejo, CA, United States
    [job_card.full_time]
    Job - Director, Club Channel, U.Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the w...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Health Analytics Director : Senior Strategy & Revenue Growth

    Health Analytics Director : Senior Strategy & Revenue Growth

    WTW • Irvine, CA, United States
    [job_card.full_time]
    A leading global advisory firm in California seeks an experienced Health Analytics Director to lead complex health analytics projects and manage client relationships. The ideal candidate has over 10...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    FP&A Manager

    FP&A Manager

    Vaco by Highspring • Laguna Beach, California, United States
    [job_card.full_time]
    The Director / FP&A Manager consultant will serve as a key consultant within the Financial Planning & Analysis team, focusing on. This role requires a hands-on, analytical professional who is highly...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Commercial Driver – Full Time

    Commercial Driver – Full Time

    AutoZone • Dana Point, CA, US
    [job_card.full_time]
    AutoZone’s store teams are the frontline of WOW! customer service, ensuring that customers find the right parts and solutions for their automotive needs. Store employees maintain well-stocked invent...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Audit Director

    Audit Director

    US Main • Irvine, CA, US
    [job_card.full_time]
    Audit Director (Also need an Audit Manager) - Assurance & Advisory - State and Local Government Fast track to Partnership - Reasonable work life balance - Hybrid work environment The Director is th...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA

    Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA

    J&J Family of Companies • Irvine, CA, US
    [job_card.full_time]
    Director, Global Strategic Marketing, Refractive Equipment Portfolio.Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Regional Director of Growth & Operations

    Regional Director of Growth & Operations

    Ardán, Inc., A Community of Companies • Irvine, California, United States
    [job_card.full_time]
    [filters_job_card.quick_apply]
    The Regional Director of Growth & Operations leads the growth, performance, and profitability of multiple title and escrow offices across a designated region of California.This role blends stra...[show_more]
    [last_updated.last_updated_variable_days]
    Licensed Clinical Social Worker Rehab Without Walls

    Licensed Clinical Social Worker Rehab Without Walls

    BrightSpring Health Services • San Clemente, CA, United States
    [job_card.full_time]
    Serving as a driving force in the recovery process, our therapy team executes customized treatment plans that deliver real results and exceed patients' expectations. From brain and spinal cord injur...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data Annotation • San Clemente, California
    [filters.remote]
    [job_card.full_time] +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel MRI Tech in San Clemente, California - $4,269 / week (Must Have 2 Years of Experience)

    Travel MRI Tech in San Clemente, California - $4,269 / week (Must Have 2 Years of Experience)

    Vetted • San Clemente, CA, United States
    [job_card.full_time]
    Vetted is seeking a MRI Tech for a travel job in San Clemente, California.Must have 2 years of experience.The assignment is 13 weeks long with 8 hour shifts. This contract pays approximately $17,077...[show_more]
    [last_updated.last_updated_1_hour] • [promoted] • [new]
    President

    President

    InsideHigherEd • Pomona, California, United States
    [job_card.full_time]
    The California State University (CSU) Board of Trustees invites nominations and applications for the position of President of California State Polytechnic University, Pomona (Cal Poly Pomona).The U...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Sales & Merchandise Financial Planning

    Director of Sales & Merchandise Financial Planning

    Catalyst Creative Group • Irvine, CA, US
    [job_card.full_time]
    Catalyst Creative Group is a trend-leading Men's apparel Design and Manufacturing company based in Irvine, CA.In addition to designing our own brands and licenses (Ezekiel, Party Pants, Dockers...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Strategic Sales Director : Market Growth & Leadership

    Strategic Sales Director : Market Growth & Leadership

    Greif • Chino, CA, United States
    [job_card.full_time]
    A leading global packaging company in California is seeking a Sales Director to lead a team of sales professionals, drive strategic planning, and maximize sales and profitability.The ideal candidat...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Partner Marketing Manager

    Partner Marketing Manager

    Jobot • San Clemente, CA, US
    [job_card.full_time]
    Partner Marketing Manager / $$$ / amazing organization, GROWTH, top leadership and opportunity!.This Jobot Job is hosted by : Billy Mewton. Are you a fit? Easy Apply now by clicking the "Apply Now" b...[show_more]
    [last_updated.last_updated_30] • [promoted]