Vice President, Strategy & Growth- Financial Channel

Job Description

Job Description

Vice President, Strategy & Growth- Financial Channel

About Cinch Home Services

Cinch Home Services (CHS) is a leading provider of home protection and maintenance plans, simplifying homeownership for millions of customers across the U.S. Headquartered in Boca Raton, FL, Cinch has proudly delivered trusted, affordable, and hassle-free home solutions since 1978. With a growing portfolio of products, Cinch partners with national brands such as Progressive Insurance, RE / MAX, Berkshire Hathaway HomeServices, TXU Energy, and Freedom Mortgage to reach homeowners nationwide.

Why Join Cinch?

This is a unique opportunity to lead Cinch’s national growth strategy in one of the company’s most critical expansion channels. You’ll play a key role in shaping new partnerships, driving revenue diversification, and positioning Cinch as the trusted home services provider of choice across the financial industry.

Position Overview

The Vice President, Strategy & Growth- Financial Channel, will serve as Cinch’s top sales executive within the financial services sector, reporting to the Chief Commercial Officer is responsible for leading business growth, partnership expansion, and national account management with banks, mortgage lenders, credit unions, and fintech partners.

This high-impact role requires a hands-on, entrepreneurial leader who is scrappy, resourceful, and thrives in fast-paced, growth-oriented environments. The ideal candidate brings experience working in start-up or emerging organizations, where adaptability, creativity, and execution are key to success. In this role he / she will develop and execute a channel strategy that strengthens Cinch’s presence in the financial marketplace, expanding partnerships beyond Freedom Mortgage and building new long-term alliances that integrate Cinch’s protection plans into financial products, customer programs, and post-close experiences.

Key Responsibilities

• Strategic Sales Leadership
• Lead the overall sales strategy and execution plan for the financial channel, focusing on new partner acquisition, revenue growth, and retention.
• Develop and manage a high-performing team of business development and account executives.
• Collaborate cross-functionally with Marketing, Product, and Operations to deliver seamless partner experiences and co-branded programs.
• Provide market insights and competitive intelligence to influence Cinch’s broader go-to-market strategy.
• Business Development & Partnership Expansion
• Identify and secure partnerships with major financial institutions, mortgage originators, servicers, credit unions, and fintech platforms.
• Grow Cinch’s portfolio beyond existing partners (e.g., Freedom Mortgage) to create a diversified network of national and regional financial organizations.
• Negotiate and execute partnership agreements, ensuring alignment on value creation, performance goals, and customer satisfaction.
• Represent Cinch at key financial and mortgage industry events (e.g., MBA Annual, Lenders One, Digital Mortgage, HousingWire).
• Relationship Management & Channel Growth
• Strengthen and expand existing relationships to increase program activation and profitability.
• Collaborate with internal teams to design customized offerings and incentive programs tailored to financial partners.
• Ensure timely and effective transition of new partnerships to account management and implementation teams.
• Operational Excellence & Reporting
• Maintain CRM systems and ensure accurate pipeline tracking, forecasting, and reporting.
• Establish KPIs and performance metrics to monitor growth and guide strategic decisions.
• Work closely with finance and analytics teams to evaluate ROI, optimize pricing models, and support annual planning.
• Perform other duties as assigned.

Qualifications