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Vice President, Brand & Integrated Marketing
Vice President, Brand & Integrated MarketingTrupanion • Seattle, Oregon, USA
Vice President, Brand & Integrated Marketing

Vice President, Brand & Integrated Marketing

Trupanion • Seattle, Oregon, USA
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  • [job_card.full_time]
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As VP of Brand & Integrated Marketing youll be responsible for developing and executing the companys marketing strategy to drive brand awareness and consideration resulting in continued customer and revenue growth. Youll steward the Trupanion brand leading brand strategy creative campaigns content and social with a keen eye on developing differentiated and memorable storytelling across channels products and moments.

Reporting directly to the Chief Revenue Officer you will balance KPIs with strategic and creative excellence to build a brand engine that inspires customers and fuels growth. Youll lead the charge in shaping our positioning messaging and creative strategies for both B2C and B2B audiences.

This position is open to candidates in the Seattle area. You will have a hybrid remote / in-office schedule where you will work from our casual pet-friendly office at least 3 days a week.

Responsibilities :

  • Own and evolve our brand positioning voice and visual identity ensuring that our leadership position can evolve to keep us ahead of the pack
  • Develop and execute integrated marketing strategies aligned with the companys overall objectives and growth targets considering market dynamics competitive landscape and customer insights.
  • Lead concept development and execution across all brand touchpoints
  • Oversee content strategy calendar and production across platforms.
  • Build an organic social presence thats scroll-stopping and community-building.
  • Build and mentor a high performing team and foster a culture of creativity and curiosity

Qualifications :

  • 15 years of relevant marketing experience including in-house roles for brands (agency experience also welcome)
  • 5 years of experience in marketing leadership roles with a track record of success developing marketing plans that drive business growth
  • Experience developing marketing programs for brands with both B2C and B2B audiences including in regulated categories
  • Passion for our category company culture and mission!

    • Skills :

  • Strategic mindset with the ability to think analytically anticipate market trends and translate insights into actionable strategies and initiatives
  • Passion for brand building and storytelling with the agility to move fast and the discipline to measure results
  • Deep understanding of consumer dynamics cultural trends brand positioning and storytelling
  • Strong editorial and creative sensibility paired with a data-driven mindset
  • Ability to align brand strategies with overall business objectives
  • Proven ability to lead mentor and scale high-performing teams across multiple brand functions
  • Excellent communication presentation and interpersonal skills with the ability to effectively influence and collaborate with senior executives cross-functional teams and external partners
  • Highly collaborative proactive and adaptable in a fast-paced entrepreneurial environment
  • Experience working with in-house creative teams editorial partners and external agencies

    • Compensation :

  • The pay range for this position is $155000 - $175000 on a full-time schedule.
  • Along with base salary Trupanion employees may be eligible for monthly bonuses.
  • We want all employees to be invested in Trupanions success so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

    • Additional Information :

    Benefits and Perks :

  • Full medical dental and vision benefits at no cost to the employee
  • Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
  • Five-week sabbatical after five years of employment
  • Open casual pet-friendly and fun office environment
  • Free medical health insurance for your pet (1 dog or cat)
  • Paid time off to volunteer at nonprofit organizations
  • Seattle Office Amenities : Free on-site gym free dog walking services for office pets during business hours free parking and paid ORCA cards.

    • For more information about Trupanion visit more about how Trupanion has revolutionized our industry and the reimbursement model : is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds abilities perspectives and skills.

    We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive other benefits and privileges of employment. Please contact us to request accommodations.

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

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