Director, Video Content

Description

Job Title : Director, Video Content

Department :  Marketing

FLSA : Exempt

General Function

The Director of Video Content is responsible for leading the strategy, creative development, and production of all video content across the organization. This role oversees concepting, storytelling, and execution for brand, social, and internal communications, ensuring all video content aligns with the company’s voice, tone, and business objectives. The ideal candidate is both a creative visionary and a strong operational leader who can balance high-level strategy with hands-on production oversight. The Director collaborates closely with Marketing, Communications, and other cross-functional teams to ensure consistent storytelling and visual alignment across all video content.

Reporting Relations

Accountable and Reports to : VP, Brand & Creative

Direct Reports : Production Specialist, Content Writer, Multimedia Designer, Jr. Multimedia Designer

Primary Duties and Responsibilities

Develop and lead the overall video content strategy to support brand, marketing, and communications goals.

Partner with marketing, creative, and digital teams to ensure all video content is aligned with campaign objectives and brand identity.

Oversee the concepting, scripting, and storyboarding of all video projects—from broadcast commercials to social content and internal storytelling.

Manage the full production lifecycle, including budgeting, scheduling, production and post-production.

Ensure creative consistency and high production quality across all video outputs.

Direct internal and external creative teams, agencies, and production partners.

Identify emerging video trends, platforms, and technologies to keep the brand ahead of the curve.

Use insights to optimize future video content strategy and creative execution.

Work to create consistent and efficient workflows and processes to help guide the creation of video content in an effective manner.

Secondary Duties and Responsibilities

Performs other job-related duties and special projects as required.

Knowledge, Skills, Abilities and Worker Characteristics

Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.

Excellent organizational, time management and communication skills.

Strong leadership skills with a drive to take charge.

Ability to be flexible in a fast passed and ever-changing environment.

Strong multitasking skills with the ability to work on a variety of projects simultaneously while adhering to multiple deadlines.

Comfortable working independently with minimum supervision and self-motivation.

Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multi-disciplinary teams.

Education and Experience

Bachelor’s degree in Film, Communications, Marketing, or related field.

8–10+ years of experience in video production, creative direction, or content strategy, with at least 2 years in a leadership role.

Proven track record of producing high-quality video content across multiple platforms (broadcast, social, digital, internal).

Deep understanding of storytelling, cinematography, and brand building.

Experience with scaling content versions through use of advanced AI capabilities.

Strong leadership, organizational, and project management skills.

Excellent communication and presentation abilities.

Proficient in video editing software such as Adobe Premiere Pro.

Familiarity with industry-standard camera equipment and technologies.

Strong portfolio showcasing a range of successful video projects.

Physical Requirements

Visual requirements include : ability to see detail at near and far range with or without correction, normal depth perceptions.

Must be physically able to perform light work : occasionally lifting or carrying objects and occasionally standing or walking.

Must be able to perform the following physical activities : stooping, kneeling, reaching, handling, grasping, talking, hearing, and repetitive motions.

Working Conditions

The duties of this position are performed in a combination of on location video shoots as well as a general office setting. There may be travel involved.

Supervisory Responsibility

Manages a creative team, consisting of a creative producer, content writer and multimedia designer.

Contacts

Has daily contact with store and office personnel, suppliers / vendors and the general public.

Confidentiality

Has access to confidential information including upcoming marketing events.

Are you ready to smile,