Product Designer - Wholesale

Job Description

Job Description

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Product Designer - Wholesale to join our dynamic team.

The Wholesale Product Designer plays a pivotal role in shaping and expanding our brand presence through wholesale channels. This highly creative role is responsible for developing innovative, commercially viable products that align with our brand's aesthetic, storytelling themes, and market positioning. With a strong eye for design, elevated taste level, and deep knowledge of the toy & complimentary categories, the designer not only keeps a pulse on what's trending now-but also helps set the direction for what's coming next. Their ability to anticipate and influence emerging trends ensures our assortments remain fresh, relevant, and exciting. Working across multiple product lines simultaneously, this role translates ideas into consumer-centric designs that resonate with wholesale partners and support broader business goals.

Responsibilities :

• Develop and present innovative product concepts that reflect brand storytelling, commercial relevance, and appropriateness for wholesale partners.
• Creatively translate brand assets and style guides into product designs tailored to wholesale and commercial needs across plush, toy, and other product extensions to create clear cohesive statements at retail.
• Partner with cross-functional teams including wholesale, merchandising, sourcing, and licensing to ensure product feasibility and alignment with business objectives.
• Research and analyze market trends, consumer preferences, and competitive offerings to inform design direction while anticipating and influencing emerging trends.
• Create detailed sketches, mood boards, and technical drawings to communicate design intent and specifications, inclusive of brand-right mock-ups to inspire partners.
• Develop product style guides that inspire product development and align with business needs, acting as a creative and strategic resource for internal & external partners.
• Participate in product reviews and feedback sessions to refine designs and ensure alignment with brand and partner expectations.
• Support market success by joining commercial teams in partner visits to pitch product lines, gather insights, and deepen understanding of evolving partner needs.

Required Qualifications :

P referred Qualifications :

Behavioral Traits for Success :

Working Environment :

Your Performance Will Be Measured On :

Your ability to achieve annual department objectives and corporate goals which include but are not limited to the following :