Product Marketing SR Manager - Prenatal

Sr Product Marketing Manager, Prenatal

The Sr Product Marketing Manager, Prenatal will be the primary marketing leader and subject matter expert for Myriad's Prenatal portfolio. This role will create and execute strategic marketing plans for the Prenatal portfolio and business to enhance customer value and engagement, increase market competitiveness, and drive product line revenue growth.

This role requires someone that can deeply understand the needs of our providers, patients, and internal stakeholders to deliver product marketing launch excellence and ongoing marketing strategy for the Prenatal portfolio. They will oversee all customer-facing assets for Prenatal products and will be expected to monitor effectiveness and drive ROI.

Key Responsibilities :

• Develop and maintain marketing strategy that aligns with business goals for the Prenatal portfolio, including product-level strategies and brand differentiation and portfolio synergy.
• Create and maintain content strategy to engage with key target HCP audiences (OB / GYN, Maternal Fetal Medicine, Fertility) to build brand awareness / drive messaging.
• Prepare FirstGene for commercial launch including finalizing the creative idea and creating content strategy to engage key target audiences (OB / Gyn and other women's health HCPs), develop all launch collateral for multiple downstream channels, and establish launch success monitoring including tracking and assessing results, and ongoing optimization.
• Partner with product team to develop long-term product roadmaps and collaborate with product eco-system (product, sales, sales enablement, clinical, regulatory, and others) to achieve business goals and drive results.
• Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Product, Regulatory, Medical, Sales, multi-channel marketers and digital, etc. to achieve shared business goals including revenue and KPIs.
• Drive analytics and actions to inform product marketing strategy, including but not limited to : Voice of Customer (VOC) through continuous engagement, event networking, KOL & thought leadership, focus groups and speaker programs, and field sales feedback; Persona and Audience research and insights through surveys, internal and external data research and analyses, and key stakeholder input; Market and Competitor analyses develop deep understanding of product and service offerings of key competitors; convey differentiation through product marketing and sales content and strategy.
• Partner with sales to define overarching targeting, launch roll out prioritization, and lead sales training on materials, sales content, and playbooks.
• Lead agency teams to deliver on time and excellent toolkit.

Qualifications