Product Marketing Manager

Product Marketing Manager

Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona's reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability.

The Product Marketing Manager is responsible for driving adoption, engagement, and revenue growth across Fotona's worldwide portfolio by leading commercialization and go-to-market execution. This role ensures that global product launches and campaigns are successfully implemented, consistent with brand positioning, and adapted to meet the needs of regional markets.

As the link between upstream strategy and in-market execution, you will partner with regional sales and marketing teams, clinical education, and creative functions to deliver compelling product stories, customer engagement initiatives, and sales enablement tools that accelerate growth across diverse geographies.

Key Responsibilities:

• Global Go-to-Market (GTM) Execution
• Lead product launch planning and execution globally, ensuring consistent messaging while enabling regional customization.
• Build global GTM playbooks, campaign toolkits, and launch packages for regional teams.
• Sales Enablement
• Develop global sales training programs, presentations, and collateral that highlight product value and differentiation.
• Partner with regional leaders to equip field teams with customer-ready resources and success stories.
• Campaign Development & Demand Generation
• Create integrated global campaigns across digital, events, PR, and partnerships to drive awareness and adoption.
• Manage the global marketing calendar to align launches, seasonal priorities, and strategic initiatives.
• Customer & Market Engagement
• Collaborate with KOLs, providers, and distributors worldwide to create advocacy, testimonials, and reference sites.
• Monitor post-launch feedback across markets to refine positioning and identify lifecycle opportunities.
• Cross-Functional Collaboration
• Partner with upstream program managers to ensure strategic alignment and clear translation of value propositions.
• Work with creative, digital, and regional marketing teams to ensure consistent brand execution across geographies.
• Performance & Optimization
• Track product adoption and marketing campaign effectiveness across regions.
• Provide insights, best practices, and recommendations to regional teams to optimize execution.

Requirements:

• 58 years of experience in downstream product marketing, commercialization, or go-to-market roles with proven global exposure.
• Demonstrated success launching and scaling products across multiple international markets.
• Ability to translate complex product features into clear, compelling value stories for customers and partners.
• Experience creating global sales enablement resources and marketing toolkits.
• Strong collaboration skills, with a track record of working effectively with regional leaders, sales teams, and cross-functional stakeholders.
• Skilled in managing multiple global projects simultaneously with attention to detail and timelines.
• Data-driven mindset with the ability to evaluate campaign success and adjust strategies for maximum impact.
• Exceptional communication and presentation skills, with the ability to influence stakeholders across cultures and geographies.
• Experience in highly regulated industries (e.g., healthcare, technology, beauty, or financial services) strongly preferred.

Additional Requirements:

• Valid passport and ability to travel domestically and internationally (approximately 15-20%).
• Ability to work flexible hours, including evenings and weekends as needed.
• Ability to lift and carry up to 20 to 50 pounds on a daily/weekly basis, ability to lift and carry over 50 lbs. occasionally, and ability to push/pull very heavy equipment on wheels/casters seldom.
• Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, and work at a computer and sit for extended periods.

Compensation:

• Competitive pay based on experience.
• Excellent benefits package including Medical, Dental, Vision, and Life Insurance.
• 401(k) with matching.
• Opportunity to develop and grow a career within a fast-growing and industry-leading company.

*Fotona is an equal-opportunity employer.