Product Marketing Senior Lead (Healthcare)

Product Marketing Senior Lead (Healthcare)

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Product Marketing Senior Lead to own go-to-market strategy and execution for the healthcare product portfolio, with a primary focus on WHOOP Advanced Labs. As a senior individual contributor, you'll serve as the marketing subject matter expert for clinical and health science products, translating complex clinical insights into compelling consumer narratives. You'll work cross-functionally with Product, Clinical, Brand, and Business Development teams to shape positioning, drive product launches, support partnership development, and ensure healthcare products deliver both scientific credibility and exceptional member value.

Responsibilities :

Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions

Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility

Create and execute integrated marketing plans, aligning across channels and optimizing for performance

Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity

Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement

Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings

Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy

Qualifications :

7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services

Proven success launching and marketing clinically oriented or science-based products to consumer audiences

Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels

Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment

Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful

Strong cross-functional collaboration skills with a track record of influencing without authority

Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor

BS / BA required; life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions