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Shopper Marketing Brand Manager - Amazon
Shopper Marketing Brand Manager - AmazonClorox • Oakland, CA, US
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Shopper Marketing Brand Manager - Amazon

Shopper Marketing Brand Manager - Amazon

Clorox • Oakland, CA, US
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  • [job_card.full_time]
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Marketing Manager

Clorox is seeking a Marketing Manager to join the Amazon team. In this role, you will partner with the field sales team, cross-functional teams, agency partners, business units, and Amazon to build and execute marketing plans and campaigns that drive sales and build share on the Amazon platform. Interested but only meet some of the requirements listed? That's okay, we believe a diverse range of backgrounds and ideas are critical to our success. If you are curious, a lifelong learner and are willing to share what you know, we'd love to hear from you.

In this role, you will :

  • Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets (>

$30M) that deliver against sales, share, and spend efficiency targets.

  • Partner with Amazon field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and Amazon to create retail media plans that deliver on BU and Amazon priorities and initiatives, and in particular, brand-building share growth plans.
  • Lead retail media relationship with agency partners to implement, optimize, and report on Amazon campaigns.
  • Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners' databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights.
  • Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge.
  • Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams.
  • Support the One Demand Planning (ODP) process by developing Full-Funnel Amazon plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans.
  • Develop deep knowledge base on brands' business strategy, performance, category dynamics, objectives, opportunities for growth, and risks.
  • Mine external digital best practices & incorporate into strategy and plans.
  • Create learning plans to improve campaign performance and optimize media strategies and spend.

    • What we look for :

  • Bachelor's degree in related field
  • 8 plus years' experience in retail, media, and / or brand marketing for consumer brands
  • Eligibility timing may be accelerated for candidates with previous media and / or Amazon experience
  • Strong collaboration skills to work with other functions, agencies, and outside partners
  • Highly versed in data analytics and developing insights
  • Strong communication and presentation skills
  • Ability to build relationships with senior leaders and manage media agency (AOR)
  • Proactive; influential; able to build and implement plans independently
  • Strategic and creative thinking balanced with strong business acumen
  • Thinks big picture
  • Results-oriented; able to complete assignments in a timely and accurate manner; ability to balance and prioritize multiple deliverables

    • Workplace type : Hybrid : This individual will work 3 days a week in office and 2 days from home.

    Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.

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