Category Lead - TikTok Shop

Job Description

Job Description

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

Pattern is hiring a Category Lead for TikTok Shop to own the growth, operational rhythm, and strategic direction of an entire commerce category on one of the fastest-growing social commerce platforms in the world. You will oversee category GMV, creator ecosystem performance, merchandising strategy, and brand lifecycle execution—building repeatable systems that scale across dozens of brands. This is a full-time role and will work a hybrid schedule based in Lehi, Utah.

What is a day in the life of a Category Lead?

• Own GMV, margin, merchandising strategy, and video output targets for your assigned category.
• Build and execute category-level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases.
• Manage category P&L with margin-smart offers, bundles, promotions, and seasonality planning.
• Lead cold-start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels.
• Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks.
• Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod.
• Run creator campaigns end-to-end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media.
• Build dashboards and weekly scorecards for GMV, video volume, cost / video, conversion, CTR, creator velocity, and commission impact.
• Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution.

What will I need to thrive in this role?

What does high performance look like?

What is my potential for career growth?

What is the team like?

Sounds great! What’s the company culture?

What is the hiring process?

How can I stand out as an applicant?

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include :

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.