PR Specialist Job at Weston Distance Learning in Fort Collins

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U.S. Career Institute (USCI), a subsidiary of Weston Distance Learning, is a leading distance education provider offering 100% online, self-paced career training in healthcare, business, skilled trades, and others, as well as high school and id currently seeking a PR Specialist to join the marketing team, based in Fort Collins, CO. Reporting to the Content Manager, the PR Specialist will play an integral role in supporting brand awareness, credibility, and authority.

Responsibilities

• Inform strategy, create and pitch stories to journalists and influencers in our niche and secure media placements (features, mentions, interviews) that align with overall marketing goals.
• Draft and publish press releases, articles, announcements, website content, and other marketing-related communications as needed.
• Solicit written and video testimonials from current students and graduates. Coordinate testimonial production and publish final products on appropriate channels.
• Support internal stakeholders with thought leadership opportunities including appearances on podcasts, at industry events, or in media placements, and LI profiles.
• Initiate and actively manage brand advocacy program for employees and students.
• Develop and execute a community engagement and corporate responsibility strategy.
• Monitor media coverage, provide reporting on PR performance, and share findings with the team.
• Manage the U.S. Career Institute internal newsletter.

Qualifications

Compensation and Benefits

Location

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