Senior Director, Integrated Marketing

Senior Director, Integrated Marketing

Claremont McKenna College seeks an experienced marketing professional to showcase the work and mission of our nationally leading institution. The Senior Director, Integrated Marketing in the Office of Strategic Communications and Marketing will be an expert in marketing strategies, brand management, and the higher education environment with a passion for capturing the dynamics of college life, including the residential college experience, academic life within and outside the classroom, off-campus learning, admission, athletics, and advancement priorities.

Under the direction of the Associate Vice President for Strategic Communications and Marketing, the Senior Director, Integrated Marketing is responsible for development and implementation of the College's marketing efforts. The senior director plans strategies and deploys content in alignment with, and in support of, Claremont McKenna College's mission, goals, and priorities. The senior director is responsible for several marketing initiatives that will achieve defined objectives; champion brand and mission consistency; develop marketing plans for College priorities; and serve as an in-house marketing consultant for some administrative departments including Admission, Advancement, and Research Institutes, among others. The senior director serves on the Office of Strategic Communications and Marketing's senior leadership team along with the Associate Vice President and two Executive Directors.

Essential Functions :

• Ensure that all communications and marketing initiatives reflect CMC's singular mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions.
• Produce and deliver full-channel integrated marketing products and strategies in pursuit of identified success objectives.
• Analyze marketing and communications operational structures and processes throughout the College and advise on strategies to improve efficiencies and accelerate outcomes.
• Provide direction on integration of new technologies, workflows, and marketing management tools to the benefit of the Office of Strategic Communications and Marketing, internal client teams, and the College as a whole.
• Produce and execute creative and inspirational integrated marketing campaigns that will accurately tell CMC stories and convey the uniqueness of this very effective and transformational environment.
• Collaborate closely as part of a team of editors, writers, story tellers, designers, visual artists, digital communicators, social media channel managers, and others.
• Build, maintain, and advance engaged audiences across the College's social media channels through exceptional application of digital marketing strategies.
• Maintain and advance CMC's brand identity, delivering work product and content that increases awareness throughout the College community of CMC's brand attributes and adheres to brand standards.
• Develop budgets, after-action reports, and other business documents to guide senior leadership on success and future planning.
• Perform other essential duties and tasks specific to the position as may be assigned from time to time.

Other Essential Functions :

Qualification Standards & Skills :

Education : Bachelor's degree or equivalent combination of education and experience is required, preferably in marketing, communications, journalism, or related field. Advanced degree preferred.

Experience : A minimum of five years of progressively responsible experience in communications and marketing, including some management and strategic, independent decision making, is required. Experience working with networked, collaborative teams in a higher education setting is preferred.

Licenses : A valid driver's license or equivalent alternate form of transportation to off-site meetings and events is required.

Required Knowledge, Skills, and Abilities : Individual must possess

Other :

Required Hours : The regular hours for this full-time position are 8 : 00 a.m. to 5 : 00 p.m., Monday through Friday. Holiday, weekend and evening work hours may be required. Travel may be required. Regular hours may vary due to needs of the College or division.

Classification and Status : This is a regular, full-time, 12-month, exempt, benefits eligible position.

Salary : The anticipated salary range is $100,000 to $120,000 per year. Salary will be commensurate with qualifications and experience.

Supervisory Responsibility : None

Grooming and Appearance : Employees are expected to wear attire that is appropriate to the office or department in which they work.

Background Check : The successful candidate will be required to undergo a full consumer background check. Certain positions will require the successful completion of a post-offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned, in addition to compliance with requirements cited in this job description.

ADA / OSHA : This job description defines the essential or fundamental job duties of this position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA). Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

Disclaimer : This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. Duties and responsibilities can change and develop over time; accordingly the College reviews job descriptions on a periodic basis and may make changes of business necessity.

At-Will Employment : Employment with the College is "at-will" meaning that the terms of employment may be changed with or without notice, with or without cause, including, but not limited to termination, demotion, promotion, transfer, compensation, benefits, duties, and location of work. There is no agreement express or implied between the College and you for continuing or long-term employment.