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Media Analyst - Tommy Hilfiger
Media Analyst - Tommy HilfigerPVH Corp. • New York City, NY, United States
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Media Analyst - Tommy Hilfiger

Media Analyst - Tommy Hilfiger

PVH Corp. • New York City, NY, United States
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Digital Media & Marketing Analyst

Be part of an iconic story.

TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions.

Immerse yourself in TOMMY HILFIGER here.

POSITION SUMMARY :

The Americas Media team is five people strong and works with the Marketing, Ecommerce, Retail and Wholesale teams within the North American region. Our role is to ensure that our brand or commercial message - whichever the stage of the funnel - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfiger's media practice to new heights embracing innovation and continual improvement through a 'Test & Learn' and scale mentality.

PRIMARY RESPONSIBILITIES :

  • Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
  • Transform data into actionable strategic insights and recommendations to optimize the customer experience. Assess the impact of creative, audience targeting and campaign structure strategies
  • Support MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders
  • Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives
  • Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization
  • Collaborate with marketing teams to design A / B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences
  • Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation
  • Manage media platforms data integration and reporting across US and Canada
  • Work with developers and third-party agencies to ensure media pixels are working appropriately. Assist teams with campaign tracking
  • Provide analysis support for cross functional strategic projects spanning marketing, PR, merchandising, operations, and finance
  • Support ad-hoc analysis and strategic projects as needed to support business objectives
  • Build, update, and maintain dynamic dashboards in Looker to deliver accurate, timely and actionable insights for cross functional stakeholders

QUALIFICATIONS :

  • 2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization
  • Experience with web analytics tools such as Adobe Analytics / Google Analytics / Coremetrics, social media platforms, DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce / Krux) to extract campaign analytics data, Ad servers (e.g. DoubleClick Campaign Management)
  • Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey
  • Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising
  • Excellent communication skills, with a knack for turning complex data into clear, actionable insights
  • Proven ability to take initiative and work collaboratively across cross functional teams
  • Experience with A / B testing a plus
  • Ability to thrive in a fast-paced dynamic environment
  • Rigorous attention to detail and problem-solving skills
  • Curious, innovative and proactive in identifying trends, opportunities and areas for optimization
  • Bachelor's Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science / Engineering)

    • SKILLS :

  • Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)
  • Skilled in ad servers, DSPs, and general ad technology.
  • Strong analytical skills and a natural affinity for numbers is key. You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic and explain this to others.
  • High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, social, affiliate, marketing automation / e-mail, search, and social platforms.
  • Utilization of a DMP for maximizing marketing executions and establishing consumer journey path
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends.
  • You possess strong communication, presentation and relationship building skills
  • Excellent communicator : must be able to translate data into clear insights and actions
  • Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders
  • Skilled in writing and conveying ideas in a clear, compelling and concise way
  • Strong planning and execution skills
  • Results oriented but flexible and adaptable in how you achieve those results with others
  • Comfortable with uncertainty and ambiguity that comes with working with large cross functional / brand teams
  • Innovative thinker, team player, results driven wanting to make impact
  • While this role does not have the responsibility for the direct management of a budget it will be necessary for the person in this role to be fully versed in the media plans and allocated budgets for each of the brands so as to be able to plan for media and audience application accordingly
  • Makes recommendations across media channels to be aligned on with larger team to drive overall business performance
  • Demonstrate keen ability to identify all options within a circumstance with holistic view of variables (costs, effectiveness, goals, alignment with business priorities, etc.) to allow for solid, reason based decisions to be made and topline highlights to be escalated when necessary for quick resolve
  • Needs to think strategically and creatively. This is a dynamic role that will evolve day to day. The ideal candidate will provide proactive feedback and leverage best practices to make decisions across our media strategy and performance. Ability to multi-task, collaborate, and be a proactive team player
  • Ability to work in fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects
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