Senior Commercial Marketing Manager

Patterson isnt just a place to work its a partner that cares about your success.

One of the distinguishing marks of our company is the talented people who embrace the people-first always advancing and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.

Job Description :

The Senior Commercial Marketing Manager is responsible for developing and executing marketing strategies to acquire retain and grow dental segment customers. This role will build and optimize channel-specific programs campaigns and enablement tools that drive revenue growth and strengthen Pattersons position as the destination partner.

Essential Functions

• Develop and own the annual marketing plan for the appropriate customer segment including growth targets program calendar and performance metrics.
• Partner with Insights and Analytics to segment private practices by procedure type buying behavior and growth potential to inform targeted strategies.
• Ensure alignment with the overall Patterson five-year strategic plan focusing on gross margin growth and customer retention.
• Track and analyze channel performance metrics (conversion rates revenue and margin contribution ROI).
• Provide accurate monthly and quarterly forecasts for channel-driven revenue
• Lead development of integrated field-aligned marketing campaigns that promote merchandise equipment software and value-added services (Navigate eServices Tech Services).
• Manage channel marketing budget and optimize spend across tactics to maximize ROI.
• Collaborate with digital and content marketing teams to create collateral webinars and email / social campaigns tailored to private practice audiences.
• Build sales playbooks pitch decks and tools that help articulate Pattersons value proposition and close business.
• Partner with sales leadership to identify gaps in field adoption and create targeted enablement programs.
• Work closely with field sales teams to align marketing programs with sales objectives and ensure seamless execution.
• Support key industry events trade shows and regional training sessions to engage private practice customers.
• Establish KPIs for campaigns and programs tracking results and sharing insights with stakeholders.
• Continuously test learn and optimize to improve conversion rates share of wallet and retention.
• Partner with Category Management and Pricing teams to support new product launches and strategic pricing initiatives (including PriceOne AI rollout).
• Work with Customer Experience Digital and Operations teams to ensure seamless customer journeys and consistent brand experience.
• Comply with Company and department policies and standards; performs other duties as assigned

Minimum Requirements

Preferred Requirements

Skills and Abilities

Physical and Cognitive Demands

Travel Requirements

Whats In It For You

We provide competitive benefits unique incentive programs and rewards for our eligible employees :

Full Medical Dental and Vision benefits and an integrated Wellness Program.

401(k) Match Retirement Savings Plan.

Paid Time Off (PTO).

Holiday Pay & Floating Holidays.

Volunteer Time Off (VTO).

Educational Assistance Program.

Full Paid Parental and Adoption Leave.

LifeWorks (Employee Assistance Program).

Patterson Perks Program.

The potential compensation range for this role is below. The final offer amount could exceed this range based on various factors such as candidate location (geographical labor market) experience and skills.

$106400.00 - $133000.00

EEO Statement

Patterson provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy childbirth or other related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability.

Required Experience :

Manager

Key Skills

Forecasting,Hyperion,Cost Management,Construction Estimating,QlikView,Bus Driving,Analysis Skills,HubSpot,Salesforce,Market Research,negotiation,Financial Planning

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 106400 - 133000