Digital Experience & Social Media Manager

Job Description

Happy to share some exciting changes over here at Aqua Leisure. We’re taking a 50-year legacy and transforming it into something bold and new—a modern outdoor brand built on a foundation of trusted, fun, and iconic products. We're calling it Helio Outdoors.  Helio Outdoors is more than just a company with history—it’s a brand with momentum. We’re breathing new life into names you know and love, bringing energy, innovation, and a fresh vision to the outdoor space. It’s an incredible journey to be a part of.

The Helio family of brands :

Aqua         AIRHEAD         Yukon Charlie’s         Inyo Pools         Pureline

We serve customers on a worldwide basis through a variety of sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors.  Our Digital Experience & Social Media Manager supports corporate business objectives to maximize revenue and profit for Helio Outdoors brands. Delivers best-in-class digital experiences through flawless execution in the development and maintenance of Helio Outdoors websites, managing the ecosystem of syndicated user-generated reviews across Helio brands, including vendor management and agency coordination. This role is also responsible for effective CRM campaign management, in concert with agency content teams and Helio sales teams to effectively support new product launches and tent pole promotions as well as routine middle funnel CRM activities that generate sales. Additionally, the role oversees social media strategy and execution across all platforms, including content creation, community engagement, influencer partnerships, and performance analytics to drive brand awareness and customer engagement. Reports campaign performance and data to leadership teams.   This is an individual contributor role within the Creative Services & Marketing team based in Stoughton, MA and onsite four days each week.

Responsibilities : Websites

• Responsible for routine website CMS management.
• Manage CRM platforms for Helio brands, including campaign development and deployment in concert with agency content teams.
• Own and manage the ecosystem of user-reviews and syndication, including management of Bazaarvoice (and others) and coordination with sales coordinators on new product and retailer-specific review requirements.
• Serve as primary in-house conduit between sales team and agency to manage online asset needs, including product images, online content / merchandising, and other creative images.
• Create and schedule site updates and edits through website back-end.
• Collaborate with Sales and Operations to establish and manage product availability.
• Responsible for website promotional updates, including testing, creating onsite promotional banners, and ensuring all supporting content is ready for launch.
• Support creation and management of online content for Amazon, Walmart, various Clubs, and direct-to-consumer pages.
• Manage video / motion designer and video content for Amazon, Walmart, Clubs, and D2C.
• Manage designers to create and update online content for Amazon, Walmart, Clubs, and D2C.
• Manage website updates and help build out the site including product images, copy, content, categories, inventory, and overall design and maintenance.
• D2C website updates and promotions.
• Site email creation, communication design, and implementation.
• Site addition of new items.

Content Development

Social Media Management Responsibilities

Requirements