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Territory Manager & Expansion Market
Territory Manager & Expansion MarketPennVeterinary Supply, Inc • Columbia, SC, US
Territory Manager & Expansion Market

Territory Manager & Expansion Market

PennVeterinary Supply, Inc • Columbia, SC, US
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Job Description

Job Description

Veterinary Outside Sales & Expansion Market

Full-time

Location : Columbia / Charleston, South Carolina

Pay Range : $60,000 to $100,000 annually

ABOUT US

Founded in 1981, Penn Veterinary Supply was created out of the belief that there is a better way to supply veterinarians with products and services. This belief remains at the core of everything we do. We proudly remain a family owned and operated business, free of corporate ownership. This enables us to best meet the needs of our customers on an individual basis without the pressure of answering to shareholders. We strive to set a higher standard of servicing the veterinary profession by focusing on our Power in Partnership model :

  • Penn Vet is a Family-Owned Business that values our PEOPLE and yours.
  • Our team is dedicated to providing SOLUTIONS for the veterinarians and entire staff at independent, privately held veterinary hospitals.
  • We aim to be a true business partner that strives to consistently exceed your SERVICE expectations.
  • We select partners who advocate for the importance of the veterinarian's recommendation of PRODUCTS that provide quality, savings, and value.

Penn Vet was founded in Lancaster County, Pennsylvania, and has since grown to open branches in Michigan, Florida, and North Carolina.

ABOUT THE POSITION :

The Territory Manager, Expansion Market is responsible for driving growth in emerging or underdeveloped geographic territories. This role focuses on identifying new business opportunities, generating demand, and converting prospects into active, repeat-ordering customers.

Working in close collaboration with the Business Development Representative, the Territory Manager schedules and supports in-person meetings, manages early-stage relationship building, and ensures a smooth onboarding experience for new accounts. As the territory matures, the role transitions into a traditional Territory Manager position with full ownership of sales performance, profitability, and customer retention.

The Territory Manager collaborates closely with the assigned Business Development Territory Manager to schedule in-person meetings, support onboarding, and ensure seamless customer experience. As the territory matures, the role transitions into a traditional Territory Manager position with full ownership of sales, profitability, and customer retention.

Candidate must reside within established territory lines and be able to work a flexible schedule Monday thru Friday.

KEY RESPONSIBILITIES :

Prospecting & Market Expansion

  • Research and identify high-potential veterinary clinics and businesses within emerging or underdeveloped territories.
  • Drive outbound outreach (calls, emails, digital messaging) to generate interest and schedule in-person meetings.
  • Educate prospects on the company’s value proposition and full product portfolio, emphasizing the benefits of direct purchasing.
  • Partner with the Business Development Representative to execute targeted, territory-specific growth strategies.
  • New Account Onboarding & Early Sales Momentum

  • Support the onboarding process for new customers to ensure a strong start and seamless transition from prospect to active account.
  • Drive consistent ordering behavior post-onboarding, reinforcing the value proposition and identifying upsell opportunities.
  • Maintain accurate records of outreach, meetings, onboarding progress, and order activity in the ERP / CRM system.
  • Territory Collaboration & Strategic Feedback

  • Work collaboratively with team members to ensure effective planning, scheduling, and customer follow-up.
  • Provide timely feedback on market trends, competitive activity, and customer needs to Leadership to help shape strategic decisions.
  • Ensure all outreach and communication reflects brand standards and supports relationship-building
  • KEY PERFORMANCE INDICATORS (KPIs)

  • New Account Acquisition : Achieve the designated number of new active ordering accounts per month.
  • In-Person Visits : Complete the targeted number of in-clinic visits per month, supported by consistent phone and digital outreach.
  • Meeting Conversion Rate : Maintain strong conversion from initial outreach to scheduled in-clinic meetings.
  • First Order & Repeat Ordering : Ensure first orders occur within the designated timeframe form initial contact; driving toward the target number of new-account ordering consistently.
  • Customer Sales, Profit & Market Share Growth : Demonstrate steady increases in active accounts, revenue, and profit across the territory.
  • ERP / CRM Utilization : Maintain accurate, up-to-date CRM records and activity tracking.
  • Sales Communication Quality : Deliver clear, persuasive, brand-aligned, and customer-focused messaging across all channels.
  • Proactive Demand Creation : Demonstrate the ability to uncover customer needs, create urgency, and generate new demand.
  • Collaboration Effectiveness : Work seamlessly with team members to support sales initiatives and maximize conversion.
  • Customer Engagement & Rapport : Build strong relationships that lead to trust, loyalty, and long-term purchasing behavior; measured through client feedback and retention trends.
  • Adaptability & Initiative : Take ownership, demonstrate resourcefulness, and adapt to changing priorities and business needs.
  • QUALIFICATIONS :

  • B2B outside sales experience, preferable in animal health
  • Excellent interpersonal, presentation, and organization skills
  • Excellent verbal and written communication skills
  • Strong negotiation and relationship-building skills
  • Self-motivated, goal-oriented, and ability to work independently in a remote environment
  • Bachelor’s degree in business, marketing, or a related field preferred.
  • Experience and proficiency in Microsoft Office suite, including Word, Excel, Outlook, Teams
  • A valid driver’s license required
  • Ability to travel for client meeting, trade shows, and other events as needed
  • Base salary plus commissions / bonuses averages gross earnings $60,000 - $100,000 annually. Additional car allowance and monthly expense account is provided.

    BENEFITS :

  • Health, Dental & Vision insurance
  • 401(k)
  • Life & Disability insurance
  • Employee discounts on pet supplies
  • Generous paid time off including holiday pay, volunteer day, and floating holiday.
  • Penn Veterinary Supply is a drug-free workplace. Candidates are required to successfully pass a pre-employment drug screen and background check. Penn Vet is an Equal Employment Opportunity employer that does not discriminate based on race, color, religion, sex, disability, marital status, age, pregnancy, national origin, protected veteran status, ancestry, genetic information, sexual orientation, or any other characteristic protected by applicable federal or state laws.

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