Program Manager Lead, Performance Marketing

Program Manager Lead, Performance Marketing

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products. We are looking for an experienced Program Manager to support the Family of Apps (Facebook, Instagram, WhatsApp) Performance Marketing team - the team that creates lower-funnel demand-capture assets for both integrated campaigns, and always-on digital advertising. Experience in how to translate data and testing to improve creative outputs, and understanding of performance metrics and direct response marketing overall is ideal so they can effectively guide & influence both our teams and the work. Understanding of complex issues and drive strategic collaboration (knowing who to involve when in the process) is crucial.

Program Manager Lead, Performance Marketing Responsibilities

• Create partnerships with Performance Marketers, Brand Marketers, Media, International Marketers, Product Marketers, internal Creative teams and external agencies
• In partnership with Integrated Marketing, Performance Media, and Creative, drive the development and optimization of performance assets for integrated campaigns and evergreen digital advertising
• Highly literate in data & testing and well-versed in understanding how to translate it into roadmap planning, testing agendas, AI tagging and optimization of creative work
• Be the lead point of contact for our external agency partner, as well as cross-functional internal stakeholder management
• Collaborate with Program Leads to determine how creative projects within the remit of this role fit within a wider business portfolio through the lens of objectives, impact, risks and resources
• Prioritize competing needs with reasoning and viable solutions across multiple teams and projects
• Experience in optimizing systems, tools, and standards that improve creative production within the organization
• Coordinate the wider team to ensure successful communication and delivery of various performance marketing launches, at times, simultaneously
• Manage workflow for inbound and outbound projects, manage program / production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines
• Maintain brand integrity across all project deliverables, working closely within Design, Legal and Product guidance
• Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles

Minimum Qualifications

Preferred Qualifications

$142,000 / year to $202,000 / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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