Senior Digital Marketing Manager

A company is looking for a Senior Web and Digital Marketing Manager to create and execute website strategy and drive digital marketing performance.

Key Responsibilities :

Establish and monitor key metrics / KPIs to drive improvements in digital marketing effectiveness

Collaborate with teams to develop and execute conversion optimization campaigns, including SEO and user experience improvements

Manage day-to-day operations of the company website, ensuring timely updates and content releases

Required Qualifications :

5+ years of experience in digital marketing, with a focus on site traffic and conversion rate optimization

Strong analytical skills and experience using data to inform decisions

Proven project management skills with the ability to manage multiple projects simultaneously

Experience with A / B testing and user testing methodologies

Experience managing external agencies and digital marketing resources