Fractional Chief Marketing Officer

Job Title : Fractional Chief Marketing Officer (CMO)

Location : Remote / Flexible

Type : Part-Time / Fractional (20-30 hours per week)

Industry : Open (Insurance industry experience a plus)

Overview :

We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop, lead and execute the marketing strategy with a focus on digital marketing and multi-channel marketing programs. The ideal candidate will bring strategic vision, hands-on expertise, and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.

Key Responsibilities :

• Strategic Leadership : Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
• Digital Marketing Expertise : Oversee and optimize digital marketing campaigns across platforms (e.G., SEO, SEM, social media, email marketing, content marketing, and paid advertising).
• Multi-Channel Program Development : Design and manage integrated multi-channel marketing programs to maximize reach and engagement, including digital, traditional, and emerging channels.
• Analytics & Performance Tracking : Utilize data-driven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
• Team Collaboration : Work closely with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
• Budget Management : Develop and manage marketing budgets, ensuring cost-effective allocation of resources across campaigns and initiatives.
• Market Research : Conduct market and competitor analysis to identify opportunities for growth and differentiation.
• Brand Development : Enhance brand positioning and messaging to resonate with target audiences and drive market share.
• Industry-Specific Initiatives (if applicable) : Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (e.G., B2B or B2C insurance products).

Qualifications :

Nice-to-Haves :

Why Join Us?