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Sr. Product Marketing Manager
Sr. Product Marketing ManagerSHI • Somerset, NJ, US
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Sr. Product Marketing Manager

Sr. Product Marketing Manager

SHI • Somerset, NJ, US
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  • [job_card.full_time]
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Senior Product Marketing Manager

The Senior Product Marketing Manager develops and manages SHI's go-to-market strategy for products, solutions, and services, collaborating with Partner Solutions Management and Marketing teams to drive growth. This role involves partnering with various internal teams to create and evolve value propositions, designing targeted marketing programs, and maintaining brand integrity across all initiatives. The ideal candidate will support demand generation, sales enablement, and voice of the customer activities, while measuring and reporting on program effectiveness to track ROI and other key performance indicators.

Role Description

Content Creation & Brand Alignment

  • Develop and oversee original content (digital, social, events, case studies, webinars) that adheres to SHI brand guidelines and resonates with Microsoft audiences.
  • Work with internal SME's and additional marketing teams to identify industry trends and ensure that we have supporting in market messaging.
  • Maintain brand integrity across all marketing initiatives and communications.
  • Translate complex technical solutions into clear, compelling business narratives for multiple buyer personas and stages.

Strategic Planning & GTM Execution

  • Work across the Microsoft marketing team to identify gaps and opportunities in Microsoft marketing strategy and propose actionable solutions aligned with SHI's GTM objectives.
  • Design and execute content for demand generation programs to acquire new customers and expand Microsoft offerings within existing accounts.
  • Engage with internal stakeholders sales, product marketing, partner + services teams, services marketing and SME's ensure alignment and maximize impact.

    • Leadership & Project Management

  • Lead projects from concept to execution, ensuring timely delivery and measurable outcomes.
  • Manage resources effectively, including external agencies and internal contributors.
  • Foster a culture of collaboration, innovation, and accountability within the team.

    • Behaviors and Competencies

  • Analytical Thinking : Can synthesize complex data, identify patterns, draw insights, and present findings clearly and understandably.
  • Business Acumen : Can evaluate market trends and competitive landscape to identify opportunities and risks.
  • Communication : Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
  • Creativity : Can generate innovative ideas that significantly impact processes, products, or services.
  • Customer-Centric Mindset : Can proactively engage with customers to understand their needs and expectations. Develops and implements strategies to enhance customer satisfaction and loyalty.
  • Decision-Making : Can analyze complex information, predict long-term consequences, and make decisions that align with strategic goals.
  • Project and Goal Focus : Can optimize resources and efforts to ensure project goals are met efficiently.
  • Strategic Thinking : Can analyze situations and can lead the development and execution of strategic initiatives.
  • Collaboration : Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
  • Follow-Up : Can proactively identify tasks that require follow-up, initiate necessary actions, and contribute to efficient workflow management.

    • Skill Level Requirements

  • Excellent copywriting ability - Intermediate
  • Ability to understand the audience and adapt communications accordingly. - Intermediate
  • Ability to create compelling and exciting messages that help SHI differentiate from our competitors. - Intermediate
  • Ability to generate compelling, high-quality content across various digital formats. - Intermediate
  • Proficiency in the entire Microsoft 365 Suite. - Intermediate
  • Strong stakeholder management skills - Intermediate
  • Excellent time management and organizational skills. - Intermediate
  • Ability to manage a high-volume role and multi-task several projects at once. - Intermediate
  • Ability to take ownership of assigned workload / projects and follow through to completion in a fast-paced environment. - Intermediate
  • Ability to work effectively within all levels of a large, distributed organization, internally and externally. - Intermediate

    • Other Requirements

  • Completed Bachelor's degree or relevant work experience required
  • Minimum 5 years in B2B technology marketing, with a focus on partner or vendor marketing (Microsoft experience preferred).
  • Experience in content creation and collaboration with creative design teams
  • Position may require up to 25% travel

    • Preferred Qualifications :

  • Microsoft certifications or prior experience in Microsoft partner marketing.
  • Familiarity with AI, cloud, and cybersecurity trends.
  • Experience in journalism, research, or customer success.

    • The estimated annual pay range for this position is $95,000 - $126,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

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