Online Marketing Specialist (Bilingual Mandarin)Novel Prep • Irvine, CA, US
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Online Marketing Specialist (Bilingual Mandarin)
Novel Prep • Irvine, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
Benefits:
Responsibilities
Online Marketing Strategy Support & Execution
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Responsibilities
Online Marketing Strategy Support & Execution
- Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.
- Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks.
- Provide data-driven insights and recommendations to improve marketing effectiveness.
- Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels.
- Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.
- Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.
- Collect, analyze, and organize online marketing data to prepare performance reports.
- Use insights from data analysis to support continuous improvement of marketing strategies.
- Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.
- Participate in monthly social media meetings or internal knowledge-sharing sessions to support best practices and campaign performance.
- Assist in developing, executing, and maintaining online marketing plans aligned with company goals.
- Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.
- Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.
- Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram.
- Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic.
- Fluency in English and Mandarin Chinese (written and verbal).
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2–3 years of experience in digital marketing, online marketing, or a related role.
- Hands-on experience with digital marketing channels, social media platforms, and online advertising.
- Strong analytical skills with the ability to interpret marketing data and performance metrics.
- Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
- Excellent communication skills and ability to work collaboratively in a team environment.
- Detail-oriented, proactive, and able to adapt to a fast-paced, dynamic work environment.
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