Director, Product & Lifecycle Marketing

Director, Product & Lifecycle Marketing

Are you actively looking for a new opportunity? Or just checking the market? Well you might just be in the right place!

As the Director of Product & Lifecycle Marketing for Financial Services, you'll define the strategic vision and lead a high-performing team responsible for driving the success of Lightspeed Payments, Capital, and future financial services products. You'll shape how we position, launch, and grow our financial services offerings across verticals, uniting product marketing and lifecycle marketing under a single, cohesive strategy that drives adoption, retention, and long-term merchant value.

In this role, you'll serve as the connective tissue between product, GTM, and sales teams translating market insights into strategic direction, enabling cross-functional alignment, and ensuring our financial services narrative is clearly understood and deeply felt across the business. You'll also be a people leader, developing the next generation of marketers and building scalable frameworks that elevate the craft of product and customer marketing company-wide.

What You'll Do :

• Set the vision and strategy for Lightspeeds Financial Services marketing function, spanning Payments and Capital
• Shape positioning and narrative frameworks that clearly articulate Lightspeeds differentiated value in financial services across all markets and verticals.
• Drive go-to-market excellence, ensuring cohesive, insight-driven launches and evergreen campaigns that connect product value to customer outcomes.
• Unify product and lifecycle marketing, creating end-to-end strategies that drive awareness, engagement, adoption, and retention.
• Develop and mentor a high-performing team, fostering strategic thinking, executional excellence, and cross-functional influence.
• Partner with executive leadership across product, sales, and brand to define priorities, measure impact, and advocate for merchant needs.
• Institutionalize best practices in messaging, segmentation, and lifecycle marketing that can scale across product lines.
• Represent Financial Services marketing at the leadership level, contributing to long-term business planning and organizational growth.
• Use data and insights to guide strategic decisions, inform resource allocation, and identify opportunities for innovation in how we market and grow our products.

What You Bring :

Even better if you have, but not necessary :

What's in it for you?

Come live the Lightspeed experience...

and enjoy a range of benefits that'll keep you happy, healthy, and (not) hungry :

At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skillset, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the base salary for this position to be in the range of $240,000+ USD, depending on the candidate's location. Additionally, this role may be eligible for discretionary short-term and long-term incentives. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, 401K plan and match, paid parental leave top-up, and paid time off.

Please note that this salary information is solely for candidates hired to perform work within the United States, and refers to the amount Lightspeed is willing to pay at the time of this posting, which may vary depending on the candidate's actual location. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montral, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE : LSPD) and Toronto Stock Exchange (TSX : LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.