Digital Marketing Specialist

Salary: $47-$52 Annually

Digital Marketing Specialist

The Digital Marketing Specialist (DMS) is responsible for the execution and ongoing support of the company and client digital marketing initiatives. This role is hands-on and production-focused, working closely with senior leadership, account managers, and developers to implement marketing strategies across owned, organic, and paid channels.

The DMS brings a strong working understanding of modern digital marketing fundamentals, including how SEO has evolved alongside AI-driven search, generative engines, and GEO (Generative Engine Optimization). This position requires comfort working inside WordPress, creating and editing page layouts, managing on-page graphics, and supporting performance-driven marketing efforts that prioritize user experience, visibility, and conversion.

This is not a people-management role. Success in this position comes from execution quality, attention to detail, and the ability to translate strategy into well-built digital assets.

Core Functions

• Executes digital marketing initiatives aligned with company and client goals.
• Supports brand messaging across websites, search, and content channels.
• Assists in improving organic visibility, on-page SEO, and AI/GEO readiness.
• Contributes to performance optimization efforts tied to traffic, engagement, and conversion.
• Stays current on evolving SEO, AI-driven search behavior, and platform updates.
  
  

Responsibilities

• Builds, edits, and maintains WordPress pages, posts, and templates, including layout adjustments, on-page graphics, and content updates.
• Monitor and create social media content for Facebook, Instagram, LinkedIn, and Google Business Profile platforms.
• Creates and updates digital graphics using Adobe products (including Adobe Express) or Canva-equivalent tools for web, landing pages, and marketing assets.
• Implements on-page SEO best practices, including metadata, internal linking, content structure, schema awareness, and image optimization.
• Understands how traditional SEO has evolved into AI-influenced discovery, including large language models, generative answers, and GEO concepts, and applies that understanding to content and site structure.
• Utilizes AI-assisted research, content allocation, and creation of agents for tasking.
• Supports organic and paid marketing initiatives by preparing assets, landing pages, and tracking elements as directed.
• Works with developers to ensure marketing pages are properly implemented, performant, and conversion-ready.
• Assists with content formatting, publishing workflows, and quality control across client websites.
• Helps audit existing pages for SEO, UX, and performance improvement opportunities.
• Provides marketing execution support for proposals, presentations, and client deliverables.
• Participates in R&D efforts related to tools, platforms, and emerging digital marketing practices as requested.
• Works in HubSpot, helping with Admin roles, emails, templates, sequences, and workflows.
• Supports internal teams with digital marketing needs as required.
• Participates in department workload and cross-functional projects as necessary.

Why Join PA

• Fun, collaborative team
• Clear role boundaries and expectations
• Opportunity to grow within a scaling agency
• Work with clients across a wide range of industries
• Emphasis on professionalism, accountability, and long-term relationships

Compensation Package

• Salary Range: $47,000 $52,000 annually, based on experience, background, and demonstrated client-facing skills
• Performance-based bonuses tied to client satisfaction, account retention, and operational efficiency
• Paid time off, including holidays and flexible time-off policies
• Full medical, dental & vision, and HSA
• Opportunities for professional growth, skill development, and advancement within the agency
• Access to agency tools, systems, and ongoing training