Web Content Manager

The City of Raleigh is looking for a dynamic

Web Content Manager

to lead our web strategy, ensuring our most utilized communications tool is serving the residents of our growing city. In this role, you’ll manage the city’s websites and other communications tools, collaborating closely with communicators across the organization on content development and brand alignment to deliver a user‑friendly and engaging website experience.

About You

You’re a strategic thinker with a knack for building strong relationships and working collaboratively to break down complex ideas and turn them into compelling content. You thrive in a fast‑paced role that looks a little different every day and enjoy tackling a challenge. You’ll be a skilled project manager capable of leading people and projects with ease. You’re detail‑oriented, hard‑working and committed to delivering an excellent web experience for all.

About Us

The City of Raleigh is one of the fastest‑growing cities in the country, home to roughly 500,000 residents. Our Communications Department acts as the voice of the city, shaping messaging, guiding the visual brand and connecting the community to the information they need. Our creative team of 30 work together to craft high‑quality, clear and engaging communications. Led by a director and two assistant directors, we collaborate closely with communicators in departments across the city to align communications goals and deliver impactful information that resonates with residents. Our web team of four, led by the Web Content Manager, is critical in shaping the city’s digital presence and works hand‑in‑hand with the design team, public affairs group and communications strategists to achieve our department’s goals.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job‑related tasks other than those specifically presented in this description.

Responsibilities

Guides the web content strategy for the City, collaborating with communicators across the organization to ensure content is clear, engaging and impactful

Manages a team of two full‑time and one part‑time web content coordinator

Supports development and maintenance of City websites using the Agile model, write support tickets, and perform quality assurance

Trains City‑wide content editors on website best practices, industry standards, Americans with Disabilities Act compliance, and search engine optimization

Works with IT to troubleshoot bugs with technology tools such as the hosting platform, content management system (CMS), email dissemination tools, the survey site, video hosting platforms, and podcast platforms

Strategizes content with communicators and web content editors throughout the organization to determine the communications web plan for everyday content, campaigns, and crisis management

Collaborates with key stakeholders to develop web features that deliver timely information to our community during crises and emergencies

Education and Experience

Bachelor’s Degree in Communications, Public Relations, Marketing, Public Affairs, or related field, and 5 to 7 years’ experience in public relations, communication, marketing, web content management, web design, user experience (UX), supervisory, or related field

OR

Any equivalent combination of training and / or experience that provides the required knowledge, skills and abilities may be substituted

Knowledge of

Common website development and management tools including content management systems (Drupal), search engine optimization (Cludo), web analytics and site optimization (SiteImprove) and others

Other communication tools including email marketing (GovDelivery), community engagement & surveying (Public Input)

Content strategy

Agile process site development

National Incident Management System (NIMS)

Modern office practices and procedures including the use of standard office equipment and computer applications such as word processing, database, and spreadsheet applications

Supervisory principles, practices and techniques

Skill In

Customer service

Training and teaching others

Very basic video editing, graphic design, and photography

Ability to

Maintain confidentiality when working with protected data

Lead and supervise the work of others

Communicate with coworkers, supervisors, and others to sufficiently exchange or convey information and to receive work directions

ADA and Other Requirements

Work Environment and Physical Effort : Sedentary – Exerting up to 10 pounds of force occasionally, a negligible amount of force frequently, and / or constantly having to lift, carry, push, pull, or otherwise move objects, including the human body.

Work Environment : Work is typically performed in an office or similar indoor environment.

Work Exposures : Work in this position does not require frequent environmental exposures.

City of Raleigh is an Equal Employment Opportunity (EEO) employer. Accommodations for individuals with disabilities are provided upon request.

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