Senior Manager, Marketing Strategy

Senior Manager Of Marketing Strategy

We are seeking a results-driven senior manager of marketing strategy to lead the development and execution of integrated marketing strategies that drive brand awareness, audience engagement, and business growth. This role requires a blend of analytical thinking, creative vision, and cross-functional collaboration to deliver impactful campaigns across digital and traditional channels. The marketing strategy manager will be responsible for developing a strategic planning framework and implementing it across three core markets parents, educators, and sponsors. The qualified candidate needs to have a strong understanding of key marketing functions research, strategy, execution, and analysis. The candidate also needs to have experience developing omnichannel marketing campaigns that include pr, social, email, print, paid media (traditional and digital), web, and experiential.

Position Responsibilities

• Team leadership : guide and mentor marketing team members. ensure timely execution of projects and campaigns. administrative responsibilities (timecards, pto, budget approvals, etc.). four direct reports, two indirect reports.
• Strategy development : understand the nihf product portfolio as it relates to the three core markets. use this knowledge to best position products to customers. create and execute comprehensive marketing strategies across digital and traditional channels. develop marketing strategies and campaigns to align with organizational goals. current goals include acquiring new customers, improving customer retention, increasing brand awareness, and increasing referrals.
• Market research : analyze trends, competitor activities, and customer behavior to identify opportunities and threats. lead customer research projects. maintain a robust understanding of our core markets as well as emerging marketing trends and technologies. be the go-to marketing resource for industry updates and market trends, proactively providing updates and reporting on how we can leverage findings to strengthen communications and campaigns.
• Campaign management & analysis : design integrated marketing campaigns across channels. ensure consistency in messaging and brand voice. set kpis and monitor campaign performance. prepare reports and recommend optimizations based on analytics.
• Collaboration : work with cross-functional teams (sales, fundraising, education, creative) to ensure cohesion. budget management : manage marketing budgets and calculate roi. travel : 10-15% travel.

Knowledge, skills and abilities

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