Livestream Operations Lead (Los Angeles)

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operations, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture.

As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Opportunity Overview

POP MART is seeking a TikTok Shop Livestream Operations Lead to oversee the end-to-end planning, execution, and performance of our livestream operations in the Americas. This role is responsible for driving creative direction, coordinating show strategy, optimizing audience engagement, and ensuring seamless operational delivery across all livestream sessions for POP MART Americas.

What You Will Achieve

• Own each livestream end-to-end taking full responsibility for show performance and partnering with the GM to build the production team from the ground up.
• Schedule livestreams (including prep sessions, rehearsals, and post-show regroups), build rundowns with HQ social e-commerce teams and vendors / agencies, write show scripts, define creative direction during live sessions, direct hosts and camera crews, and manage full end-to-end production.
• Lead the production team to develop product strategies for each show, including product demonstrations, creative brainstorming, and recommendations on set design and decoration.
• Optimize livestream performance by using platform metrics to evaluate audience engagement during and after each session including product-level performance and overall session effectiveness and drive improvements for future shows.
• Provide actionable insights on engagement trends, top-performing products, and opportunities for optimization.
• Oversee the entire livestream operations workflow and drive continuous process and performance improvements.

What You Will Need

What We Offer

Location : Glendale, CA (On-site)

New Office Location : Culver City, CA (December 2025)

The job description is not intended to be a comprehensive list of the duties, responsibilities, and requirements of the position. Any duties, responsibilities, and requirements may change without notice.