Product Marketing Lead

Product Marketing Lead

At AKASA, our mission is to build the future of healthcare with AI. As the preeminent provider of generative AI solutions for the healthcare revenue cycle, we are solving the biggest challenges facing our customers' financial infrastructure. We have raised more than $205M in funding from investors such as Andreessen Horowitz, BOND, and Costanoa Ventures.

This is one of the most exciting times to join AKASA. Bookings for our new product suite have grown 10x since launching in Q3 of 2024, and we are just getting started. Our customer base represents more than $120B+ in net patient revenue and includes the most innovative health systems in the country, like Stanford, Johns Hopkins, and Cleveland Clinic.

Some of our most recent recognitions include being named one of the fastest-growing GenAI startups to watch by AIM Research and an "AI Revenue Cycle Leader" by Black Book in 17 out of 18 categories. Our CEO was ranked among the "Top 50 Healthcare Technology CEOs" by the Healthcare Technology Report, and we have been certified as a "Great Place to Work" for the past five years in a row, just to name a few.

Come join us - everyone is welcome. As an inclusive workplace, we are committed to building an environment where AKASAns are comfortable bringing their authentic selves to work.

We're looking for a Product Marketing Lead to serve as an extension of the Go-to-Market (GTM) and Product teams, participating in GTM strategy, product planning, product launching, and bringing "voice of customer" insights into the product and market development process. In this role, you'll be developing and executing comprehensive product marketing strategies to drive the success of our products in the market. You will work closely with cross-functional teams, including research and development, sales, and marketing, to ensure effective product positioning, messaging, and GTM strategies. Your expertise will be crucial in enabling our sales teams, analyzing competitors, and driving impactful marketing campaigns.

Directly oversee the development and execution of product positioning, messaging and launch strategy by customer segment, informed by customer research, market insights, and product understanding. Messaging should educate and excite our clients and internal GTM teams.

Develop product messaging and sales enablement materials, including collateral, sales presentations, supporting website content, customer emails, customer case studies, product demonstrations, product spec sheets, and other assets to support sales and marketing teams.

Work cross functionally with all of our teams to ensure that our messaging is incorporated and consistent across all internal and external channels of communication.

Research and report on competitive positioning of our products in the market, based on market intelligence, industry developments and competitive analysis. Develop sales battle cards and ensure ongoing competitive intelligence updates in CRM (Salesforce) in partnership with the sales team.

Drive product launch planning and execution including evaluation and communication of launch success.

Plan and lead product discussions for customer convening events and customer advisory boards. Build trusted relationships with customers to gather feedback on product development concepts and evaluate new products and product features.

Provide direction and content support for product-related events, PR and social media, collaborating closely with other parts of the Marketing team to ensure a cohesive approach and measurement plan.

Develop and support marketing campaigns that generate demand, build product awareness, and drive lead generation, including messaging, content, and assets in collaboration with the marketing team.

Our ideal candidate is :

A storyteller. You have empathy for customers and a belief in AKASA's purpose. You're able to adapt how you communicate to best reach and engage multiple audiences and differentiate AKASA. Excellent writing and editorial skills, with proven content creation experience.

Adaptable. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big-picture view and the details that matter. You're able to juggle multiple projects and priorities, and communicate and prioritize effectively.

A team player. You effectively partner with stakeholders across the organization. You're always willing to jump in to help your teammates. You seek out different perspectives. You enjoy building consensus across multiple teams to achieve shared goals. Finally, you can identify and prioritize the most important upcoming needs and collaborate with other teams to execute against those in a timely manner.

Data and execution oriented. You utilize data, research and insights to make recommendations and decisions about how to message and take products to market.

Our ideal candidate will have :

Minimum of 6-8 years of experience in product marketing

Experience working closely with Sales and Customer Service teams

Firm understanding of healthcare market and health system needs. Bonus if you understand the revenue cycle world

Excellent written and oral communication skills

BA / BS degree and / or relevant work experience

Unlimited paid time off (PTO)

Expansive coverage for health, dental, and vision

Employer contribution to Health Savings Accounts (HSA)

Generous parental leave policy

Full employee coverage for life insurance

Company-paid holidays

401(K) plan

Based on market data and other factors, the salary range for this position is $175,000-$195,000 + Equity. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

We're committed to doing the best work of our lives, together. Come see if we're the right team for you. AKASA is a proud equal opportunity employer and we believe that a diverse and inclusive workforce is an imperative. We welcome people of different backgrounds, genders, races, ethnicities, abilities, sexual orientations, and perspectives, just to name a few. We do not discriminate based upon any protected class and we encourage candidates of all identities and backgrounds to apply. AKASA considers qualified applicants regardless of criminal histories in accordance with the San Francisco Fair Chance Ordinance. AKASA is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at recruiting@akasa.com.