Marketing Specialist

Job Title: Acute & Specialty Clinical Marketer (RN)

Company: Red River Pharmacy

Location: Memphis, TN (Local Travel Required) Position Type: Full-Time, Exempt

About Red River Pharmacy

Red River Pharmacy is a leading provider of specialty and infusion pharmacy services, committed to delivering high-quality, patient-centered care in collaboration with physicians, hospitals, and clinics. We focus on improving outcomes for patients with complex and chronic conditions through coordinated clinical support, education, and exceptional service.

Position Summary

Red River Pharmacy is seeking a clinically strong, relationship-driven Registered Nurse (RN) to serve as an Acute & Specialty Clinical Marketer in the greater Memphis, TN area. This role blends clinical expertise, field marketing, and digital outreach (including Instagram) to grow referrals and build strong partnerships with hospitals, specialty practices, and post-acute providers.

Key Responsibilities

1. Business Development & Referral Growth Promote Red River Pharmacy’s specialty and infusion pharmacy services to:

Acute care and community hospitals

Specialty physician practices (oncology, infectious disease, rheumatology, GI, neurology, etc.) Outpatient infusion centers, home health agencies, and post-acute providers Conduct regular in-person visits, education sessions, and presentations to case managers, discharge planners, physicians, and clinic staff.

Identify and develop new referral sources and strategically grow existing accounts in the Memphis region.

Track referral patterns and growth opportunities; develop targeted plans for high-potential accounts.

2. Clinical Education & Support

Use RN clinical knowledge to:

Explain Red River’s clinical programs, infusion therapies, and support services.

Educate providers and staff on referral criteria, medication management, and care coordination processes.

Provide in-services, lunch-and-learns, and staff education on specialty medications, infusion safety, and transitions of care.

Serve as a clinical liaison between referral partners, Red River’s pharmacy/clinical teams, and patients/families as appropriate.

3. Marketing & Instagram/Digital Presence Collaborate with the marketing team to execute a local marketing strategy focused on acute and specialty markets.

Support creation and curation of Instagram content and other social media posts that:

Highlight Red River Pharmacy’s services, clinical expertise, and team Share compliant patient success stories and educational content Promote community events, provider education, and partnerships Monitor basic performance metrics (engagement, reach, follower growth) and share insights to optimize digital efforts, ensuring all content is HIPAA-compliant and aligned with corporate branding.

4. Territory & Market Strategy

Analyze the Memphis-area healthcare landscape, including referral patterns, competitors, and emerging specialty service needs.

Provide feedback to leadership on market trends, referral barriers, and opportunities (new service lines, disease states, or provider groups).

Participate in strategic planning for territory development, events, and provider outreach campaigns.

5. Documentation, Reporting & Compliance Maintain detailed records of field visits, account activity, and referral outcomes in CRM or company tracking systems.

Report on key performance indicators (KPIs) such as new accounts opened, referral volume, and referral-to-start conversion.

Ensure all interactions and marketing activities comply with HIPAA, state and federal regulations, and company policies, including any applicable anti-kickback and pharmacy marketing guidelines.

Qualifications

Required:

Active, unencumbered Registered Nurse (RN) license in Tennessee (or compact license with TN eligibility).

2+ years of clinical experience in acute care, specialty clinic, infusion, oncology, or related settings.

Prior experience in healthcare marketing, liaison, physician relations, or business development.

Demonstrated experience using Instagram or similar platforms for professional, brand, or organizational promotion.

Valid driver’s license, reliable transportation, and ability to travel routinely within the Memphis metro area and surrounding markets.

Preferred:

Experience in specialty pharmacy, infusion therapy, oncology, infectious disease, or chronic disease management.

Established relationships with Memphis-area hospitals, specialty practices, and case management/discharge planning teams.

Familiarity with CRM systems and basic use of data/analytics to guide account strategy.

Strong presentation, teaching, and public speaking skills.