Ecommerce Growth Manager

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Paid time off
• Training & development
• Tuition assistance
• Vision insurance
• Wellness resources

Position Summary


The E-commerce Growth Manager will be responsible for accelerating Cannon’s direct-to-consumer (DTC) and Amazon business through strategic planning, hands-on execution, and continuous optimization. This role owns online revenue growth and will manage all aspects of our Shopify and Amazon platforms — from traffic and conversion optimization to merchandising, content, and performance analytics.


This is a highly hands-on role ideal for someone who thrives at the intersection of growth strategy, marketplace management, and technical execution.

Why Join Cannon

• Opportunity to help build and scale a fast-growing internal e-commerce business
• High visibility role with direct impact on company growth
• Ability to shape strategy, tools, and future team structure
• Work with established brands and expanding digital channels

Key Responsibilities


E-commerce Growth & Strategy

• Own and grow DTC (Shopify) and Amazon channel revenue
• Develop and execute e-commerce growth strategies focused on:
• Traffic growth
• Conversion rate optimization (CRO)
• Average order value (AOV)
• Customer retention
• Identify and test new growth opportunities, tools, and platforms

Amazon Marketplace Management

• Manage Amazon Seller Central accounts
• Optimize product listings (titles, bullets, descriptions, A+ content)
• Oversee pricing, promotions, and deal strategies
• Manage Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
• Monitor inventory, forecasting, and in-stock performance
• Analyze marketplace data to improve ranking, visibility, and profitability

Direct-to-Consumer (Shopify) Management

• Manage and optimize Shopify storefront performance
• Improve user experience, site navigation, and conversion funnels
• Implement product merchandising best practices
• Execute landing pages, promotional campaigns, and seasonal initiatives
• Collaborate on email, SMS, and remarketing strategies

Website Development & Optimization

• Perform light web development and site maintenance
• HTML/CSS
• Theme customization
• App integrations
• Partner with internal teams or external vendors as needed
• Ensure site speed, mobile optimization, and overall performance best practices

Analytics & Performance Reporting

• Track KPIs including:
  • Revenue growth
  • Conversion rates
  • Traffic source
  • ROAS
  • Customer acquisition cost
  • Build regular performance reports and insights
  • Use data to drive continuous improvement and decision-making

Cross-Functional Collaboration

• Work closely with Marketing, Product Development, and Operations teams
• Align promotions, launches, and content across channels
• Support new product introductions through e-commerce channels

Qualifications Required
3–6+ years of hands-on e-commerce experience

• Proven experience managing:
• Amazon Seller Centra
• Shopify platforms

Strong understanding of:

• E-commerce merchandising
• Conversion optimization
• Online customer journeys

Experience managing Amazon advertising
Working knowledge of HTML, CSS, and basic web development
Strong analytical and problem-solving skills
Ability to manage multiple projects and priorities

Preferred

• Experience in consumer durables, hard goods, or regulated products
• Familiarity with Amazon Brand Registry and A+ Content
• Experience with:
• Google Analytics
• Shopify apps and integrations
• Email/SMS platforms (Klaviyo or similar)
• Experience scaling an e-commerce business

Key Traits for Success

• Growth-minded and results-driven
• Comfortable owning revenue performance
• Hands-on and execution-focused
• Highly organized with strong attention to detail
• Comfortable working in a fast-paced, entrepreneurial environment