Founding Marketer
We're looking for a Founding Marketer to help build the core marketing DNA of Vitalize and define how this company shows up in the world.
You'll sit close to the founders, shape our narrative, and build the marketing backbone that supports 7-figure enterprise deals, executive trust, and a recruiting brand that attracts top 1% talent. You'll be given a liberal budget and real ownership, and you'll be expected to use judgment and taste not recycled playbooks.
The Company
Hospitals still run their most important operations staffing, labor planning, and capacity on paper, spreadsheets, and guesswork. It's a system that wastes thousands of hours and millions of dollars every year.
Vitalize replaces this with intelligent, automated staffing operations. Our platform brings real-time decision support to clinical leaders, eliminating manual work, reducing unnecessary labor spend, and unlocking patient capacity for hospitals.
Labor drives ~60% of hospital costs, and our research shows more than 20% of that spend is preventable. By proactively aligning labor supply with patient demand, Vitalize helps health systems operate efficiently, safely, and sustainably.
We're building the core operating system for hospital workforce operations competing directly with legacy HR / ERP platforms. And we're winning. We're already live across 20+ hospitals, near 8-figures in revenue, and have raised funding from top investors. We've 3x'ed revenue in the last 3 months, and are scaling fast.
What You'll Do
Be a thought partner to the founders
- Work directly with founders on company narrative, positioning, and go-to-market storytelling
- Turn raw ideas, half-formed thoughts, and strong opinions into clear, compelling messaging
- Push back when something sounds wrong, unclear, or generic
Own the company's voice
Define the language we use across recruiting, sales, and external-facing channelsCreate consistency across website, decks, content, announcements, and eventsHelp us sound sharp, modern, and credible to healthcare executives without becoming corporate or staleRecruiting brand
Build a brand that attracts high-slope talent who wants velocity, ownership, and real responsibilityTranslate our culture and standards into content that feels honest, not performativeFounder amplification
Drive founder-led content, primarily on LinkedInGhostwrite, edit, and shape POVs that reflect how we actually think and operateBuild an authentic founder presence that attracts candidates, customers, and partnersSales enablement & exec-facing marketing
Create materials that support an enterprise, sales-led motion (case studies, proposals, product demos)Shape narratives and decks that resonate with C-suite healthcare leadersHelp host intimate, high-quality events for health system executivesPR & launches
Help navigate major announcements, including fundraisingShape how and when we tell our story publiclyContent as the core strategy
Own long-form and short-form content end-to-endRecruiting stories, culture pieces, blog posts, newsletters, product updates, spotlights, and lightweight videoTell the story of how we build, how we make decisions, and why this company is differentWhat We're Looking For
Early-career, high-slope marketer with exceptional judgment and taste2+ years of content, brand, or narrative-driven marketing experience2+ years at a B2B SaaS startup (enterprise experience a plus)Clear, concise writer with a non-corporate, non-marketing voiceComfortable operating with ambiguity and high expectationsStrong opinions, loosely heldOrganized enough to ship consistently, creative enough to avoid being boringDesign-literate and able to produce clean, high-quality marketing materialsComfortable working in-person and closely with foundersBiased toward experimentationWho This Is Not For
If you need a detailed roadmap, this will feel uncomfortableIf you're primarily a demand-gen, paid ads, or SEO specialistIf you prefer working behind briefs rather than shaping themIf you want clear ownership boundaries and narrow scopeIf you default to playbooks instead of judgmentIf you're uncomfortable pushing back on foundersIf you want a "brand" role without accountability to real outcomesBenefits :
Medical, dental, and vision insurance401k and 401k matchUnlimited PTOBi-annual company retreatsFree Lunch and Dinner in-officeRelocation Bonus ($5000)Reimbursement for desk setup, gym subscription, and commute