Lifecycle Marketing Manager

Lifecycle Marketing Manager

Sandboxx is the leading platform dedicated to finding and building technology solutions throughout a service member's military life cycle. We're looking for people with drive and initiative who are excited about making great technology and a positive attitude for our service members. Come help us build meaningful solutions for the military community!

About Sandboxx

Sandboxx is the industry-leading platform connecting military recruits with their support systems through physical mail, in-app messaging, and a rapidly growing digital ecosystem. Every week, tens of thousands of recruits send and receive letters that create unbreakable bonds with family and friends.

We exist to make military life easier, more connected, and more human by bridging the distance between service members and the people who love them.

About The Role

At Sandboxx, we're on a mission to keep service members and their families connected through every stage of military life. We're looking for a Lifecycle Marketing Manager to design, execute, and optimize engagement strategies that build lasting relationships with our users, from first app open to long-term loyalty.

You'll own the customer journey end-to-end, creating data-driven campaigns that educate, empower, and inspire our community. This role sits at the intersection of storytelling and strategy : part creative, part analytical, and entirely focused on impact.

If you enjoy building programs that connect people to purpose, and you thrive in fast-moving, mission-driven environments, this role is for you.

Why We're Hiring For This Role Now

We've built and scaled one of the most meaningful ways to stay connected and informed in the military. We need someone who can :

• Build a cohesive lifecycle strategy that connects every stage of the user journey
• Design automated programs that deliver personalized and meaningful engagement
• Translate user insights into measurable outcomes that drive retention and loyalty
• Create scalable playbooks and systems for lifecycle campaigns
• Improve key performance metrics such as activation, retention, and lifetime value

What You'll Do

Design the Journey : Build and manage the full lifecycle marketing strategy across onboarding, activation, engagement, and retention.

Create Campaigns That Matter : Develop multi-channel campaigns across email, push, in-app, and app inbox that speak to users at key moments.

Personalize at Scale : Use segmentation and behavioral data to send the right message at the right time.

Increase Retention : Launch programs that deepen engagement and drive repeat usage and purchases.

Experiment and Learn : Test new ideas, analyze results, and continuously refine your approach.

Collaborate Cross-Functionally : Partner with product, design, and community teams to ensure every message feels cohesive and true to the brand.

Champion the User : Use insights to improve onboarding, messaging, and the overall user experience.

Measure What Matters : Track performance, analyze trends, and report on key lifecycle and retention metrics.

What We're Looking For

What Success Looks Like

Within the first 30 days

Focus : Learn, connect, and identify quick wins

Within the first 60 days

Focus : Build, test, and improve early journeys

Within the first 90 days

Focus : Expand and measure

Within the first 180 days

Focus : Optimize and scale

Within the first 12 months

Focus : Lead and transform

Why Sandboxx

We look for people with a good sense of humor and a zest for life, especially during interviews.