Texas State Technical College is hiring: Creative Director (Waco Based) in Town

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Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met. If you're ready to join the TSTC family and make great memories please complete our application process.

Job Description

The Creative Director acts as an inspirational leader and visionary guide for TSTC’s creative teams. This role fosters innovation in visual storytelling, brand expression, and digital experiences, while ensuring that all creative output aligns with institutional goals and values. The position collaborates with stakeholders across the college to design integrated campaigns that elevate engagement and reinforce the TSTC brand.

This position also provides strategic oversight for sub‑brands within TSTC—including Online College, Accelerated Training, WorkSite, and the TSTC Foundation—ensuring consistency, reach, and alignment with the college’s mission of training a skilled workforce for Texas industries. The Creative Director shepherds multidisciplinary teams across photography, cinematography, and graphic design to produce compelling and impactful creative assets.

Location Requirement: While the recruitment search is conducted statewide, this position is based exclusively at the Waco campus. Candidates must be willing to relocate to the Waco area.

Essential Functions

The employee will demonstrate TSTC’s Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Brand Strategy and Leadership

The Creative Director inspires and guides creative strategies that elevate and uphold TSTC’s brand narrative and visual identity. The position fosters collaboration and partnerships across divisions to ensure cohesive brand strategies and unified messaging. It provides high‑level oversight for creative projects, ensuring that all deliverables reflect institutional excellence and integrity.

Team Development and Management

This role leads and mentors creative teams, cultivating a culture that attracts, develops, and retains top‑tier creative talent. The Creative Director provides inspirational direction and sets clear expectations for performance, innovation, and collaboration. The role also implements systems to manage workloads, timelines, and deliverables to ensure that priorities receive appropriate focus and resources.

Campaign and Sub‑Brand Oversight

The position oversees the development and execution of integrated marketing campaigns that support organizational initiatives. It leads the evolution and stewardship of sub‑brands, ensuring that each maintains alignment with TSTC’s overall brand architecture while serving the unique needs of distinct audiences.

Innovation and Performance Management

The Creative Director champions innovation in digital media, storytelling, and emerging technologies to enhance audience engagement. The position establishes performance metrics and tracking systems to evaluate creative effectiveness and drive continuous improvement, ensuring that creative strategies are data-informed and scalable for institutional growth.

Required

Education & Experience

Bachelor’s degree in Graphic Design, Visual Communication, Marketing, Multimedia, or a related field; or equivalent experience.

• Eight (8) or more years of progressive creative leadership experience with demonstrated success in brand development and cross‑platform storytelling.
• Proven experience leading multidisciplinary creative teams, including photography, videography, and graphic design.
• Strong portfolio demonstrating excellence in digital, print, video, and experiential work.
• Demonstrated ability to build and sustain collaborative, high‑performing team environment.

Competencies

Strategic and Creative Leadership

Demonstrates visionary leadership with the ability to articulate, implement, and sustain a creative strategy aligned with institutional goals. Possesses the capacity to manage multiple priorities while maintaining focus on quality, consistency, and innovation.

Collaboration and Communication

Exhibits strong interpersonal skills with the ability to collaborate effectively across departments and leadership levels. Communicates clearly and persuasively to inspire confidence and alignment around creative initiatives.

Brand and Data Expertise

Displays advanced knowledge of brand management and sub‑brand development. Utilizes data analytics and performance metrics to guide decision‑making and creative optimization.

Technical and Professional Proficiency

Shows proficiency with emerging technologies, digital design tools, and accessibility standards. Demonstrates a strong commitment to inclusion, compliance, and continuous professional growth within the creative discipline.

Extra Duties Statement

This job description outlines the general responsibilities and expectations of the role. It is not intended to include every task or responsibility. Additional duties may be assigned by leadership as needed.

Physical Abilities

Must be able to remain in a stationary position for extended periods. Frequently operates computers, cameras, and other standard office or creative equipment. Occasionally moves equipment weighing up to 25 pounds for events or on‑site productions. May be required to travel between TSTC locations or to event sites as needed.

Equal Opportunity Employer

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I‑9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.

Seniority level

Director

Employment type

Full‑time

Job function

Design, Art/Creative, and Information Technology

Industries

Higher Education

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