Vans : Director of Retail Marketing and Visual Merchandising

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. To learn more about our values and our culture, visit or .

• Let’s break down that day-in-the-life a bit more.
• Lead and develop a high-performing, multi-disciplinary team across Retail Marketing and Visual Merchandising, fostering a culture of innovation, accountability, and excellence.
• Own the strategic vision and execution of the annual and seasonal retail marketing roadmap, ensuring alignment with global brand priorities and driving regional business growth.
• Drive end-to-end campaign leadership, overseeing the retail marketing calendar and ensuring timely, high-impact execution of brand launches, activations, and seasonal initiatives.
• Architect the visual merchandising strategy across all store formats, balancing brand storytelling, commercial effectiveness, and operational scalability.
• Serve as a key strategic partner to Global Marketing, Product Merchandising, Store Operations, and Creative, ensuring seamless integration of consumer experiences across all touchpoints.
• Oversee external partnerships and agency relationships, ensuring best-in-class execution and efficient resource management across marketing and visual merchandising deliverables.
• Establish and monitor KPIs and performance metrics, driving continuous improvement, ROI, and business impact across the retail ecosystem.
• Act as a senior stakeholder in fleet transformation initiatives, including new store openings, remodels, and format evolution, ensuring brand consistency and strategic alignment.We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.
• The foundation skills you will need in this position are :
• You will operate with relentless positivity and drive a culture rooted in teamwork and collaboration.
• You act with integrity, transparency, honesty, openness, curiosity, kindness and authenticity.
• You will act as a cross-functional leader, driving alignment with stakeholders in Global and Regional Marketing, Strategy and GTM, Merchandising and Design, Retail and Retail Operations, as well as at the Vans executive level.
• With a strong collaborative and problem-solving approach, you will successfully manage multiple deadlines and changes that occur each season.
• Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.
• Now WE have a question for YOU.
• Hiring Range :
• $180,576.00 USD - $225,720.00 USD annually
• Incentive Potential
• : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
• Benefits at VF Corporation
• : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Detailed information on your benefits will be provided during the hiring process.
• lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
• At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at
• . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
• Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
• A day in the life of a
• Director, Visual Merchandising & Retail Marketing
• at Vans looks a little like this. As the Director of Retail Marketing and Visual Merchandising for the Americas, you will lead the strategic vision and execution of Vans’ retail brand experience across North America. You will oversee the development and implementation of integrated marketing campaigns and visual merchandising strategies that drive traffic, conversion, and brand equity across our owned retail fleet. You will be responsible for shaping how Vans shows up in-store, from storytelling and seasonal campaigns to product presentation and consumer engagement, ensuring consistency, creativity, and commercial impact. This role is pivotal in connecting our brand to consumers through immersive, localized, and culturally relevant retail experiences.Leverage consumer insights, market intelligence, and performance data to inform strategy, optimize execution, and continuously elevate the retail experience.VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, and Timberland. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.
• VF Diversity Vision Statement
• VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV / AIDS status, or any other legally protected factor.VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.VF is committed to digital accessibility, and to conforming to the Web Content Accessibility

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