Brand Senior Principal

Brand Manager

Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life, and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes youbecause when you feel valued, you're empowered to do your best work.

Job Summary

Define and execute the brand strategy for core Equinix and the brand integration of all acquisitions including providing governance and implementation of Data Center and facilities branding globally. Work with outside agencies and internal teams to build and execute a brand media strategy. Drive branding and messaging consistency and alignment for all corporate functions to elevate and reinforce the Equinix brand globally. Responsible for creating corporate collateral that creates a positive brand perception and reputation. Design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs. Responsible for maximizing impact of brand awareness and brand advertising spend across multiple channels. Works to personify the brand internally and externally by cultivating and growing a community of customers and employees that amplify the brand and grow brand equity.

Responsibilities

Brand Strategy / Management

• Manages the design and branding of various key projects including Annual Reports and events
• Collaborates with the digital media, programs and appropriate field marketing teams to analyze and optimize our media mix to most accurately target the correct persona(s) at the right targets, using the highest performing and most cost effective media
• Establishes thought leadership and brand / message consistency for key executive initiatives and at highly-visible company initiatives / events / assets
• Collaborates with sales and field marketing to create reference architecture that includes an operating model, metrics & resource alignment
• Aligns resources and technologies to monitor data integrity

Collateral Creation and Implementation

Communication Platform Management

Stakeholder Management and Communication

Project Management

Reporting and Metrics

Budget Management

Functional Knowledge

Business Expertise

Leadership

Problem Solving

Impact

Interpersonal Skills

Qualifications

The targeted pay range for this position in the following locations is :

United States - Dallas Infomart Office DAI : 177,000 - 265,000 USD / Annual

United States - Denver Office DEO : 177,000 - 265,000 USD / Annual

United States - Chicago Office CHO : 195,000 - 293,000 USD / Annual

United States - SE4 Seattle : 195,000 - 293,000 USD / Annual

United States - Tampa Office TAO : 177,000 - 265,000 USD / Annual

United States - Ashburn Office AEO : 195,000 - 293,000 USD / Annual

United States - New York Office NYO : 195,000 - 293,000 USD / Annual

Canada - Toronto Office TRO : 154,000 - 232,000 CAD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and / or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values : competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program : An Employee Assistance program is available to all employees.

US Benefits : - Insurance : You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement : You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays : You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Canada Core Benefits : - Insurance : You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement : You may also enroll in Equinix-sponsored retirement or savings plans : Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP)