Corporate Commercial Director

Job Description

Job Description

Job Summary :

The Commercial Director serves as an embedded business acceleration partner responsible for transforming commercial performance across assigned FET product lines. This role drives systematic adoption of FET's Four Fundamental Commercial Processes, eliminates inconsistent execution, and delivers measurable business results through expert coaching, training, and process implementation. The Commercial Director has authority to disrupt ineffective practices and accountability for commercial transformation success.

Key Responsibilities

• Commercial Transformation Leadership
• Drive adoption of Market Intelligence, Strategic Marketing, Data-Driven Sales Management, and Sales Funnel Management across assigned product lines
• Train commercial teams on Microsoft Dynamics CRM, Market Dashboard, and Sales Funnel KPI Dashboard
• Coach Commercial Leads and sales teams on forecast accuracy, opportunity discipline, and sales process execution
• Conduct field ride-along ‘s and provide hands-on guidance to reinforce commercial process adoption
• Facilitate strategic planning sessions and quarterly business reviews
• Develop and deliver customized training programs addressing specific product line needs
• Market Intelligence & Strategic Planning
• Support teams in executing TAM / SAM / SOM analysis, competitive intelligence, and customer market share tracking
• Facilitate strategic account planning using FET's standardized framework
• Conduct competitive analysis and maintain competitive intelligence databases
• Customize corporate value propositions for specific market segments and customer applications
• Collaborate with Manager of Strategic Planning on market sizing validation and competitive positioning
• Sales Process Optimization
• Drive improved pipeline discipline through systematic opportunity qualification, progression, and forecasting
• Monitor opportunity aging, probability accuracy, and CRM data quality within assigned product lines
• Implement BANT qualification framework and ensure consistent application
• Conduct pipeline reviews to identify at-risk deals and acceleration opportunities
• Track sales cycle metrics and implement process improvements to accelerate velocity
• Facilitate win / loss analysis sessions to drive continuous improvement
• Cross-Functional Partnership
• Work as embedded partner with Product Line VPs and Commercial Leads, balancing corporate standards with product line autonomy
• Collaborate with other Commercial Directors to share best practices and maintain process consistency
• Partner with Commercial Systems & Analytics Director on CRM optimization and dashboard utilization
• Facilitate knowledge transfer of market insights and successful sales practices across the organization

Skills & Competencies

Education & Experience

Required :

Preferred :

About FET

FET (Forum Energy Technologies, Inc.) is a global company, serving the crude oil, natural gas, and renewable energy industries. FET is headquartered in Houston, TX with quality manufacturing, efficient distribution, and service facilities conveniently located to support the major energy-producing regions of the world. Forum’s products and services range from the underwater reservoir to the refinery, from the sea floor to the above ground transportation line. We pride ourselves on giving you a comprehensive offering of solutions to maximize your operations and improve your bottom line. Our customers are our partners and we work with them to solve their ever-changing challenges.

FET is an Equal Opportunity Employer. FET does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected under federal, state, or local law. All employment decisions and practices at FET are subject to the foregoing non-discrimination provisions and are based solely on merit, competence, performance, and business needs at the time.