Creative Services Director, Marketing

Job Description

Job Description

Description :

We are seeking an experienced Creative Services Director to lead the design strategy for MetroNational’s in-house creative team delivering branding, marketing, and collateral for executives, events, community, development and leasing across office, retail, multifamily, hospitality, and medical. In addition, the Director will manage workflow and prioritize creative needs across all MetroNational teams as well as support brand projects with outside agencies. They will lead and inspire our creative team in the development and execution of high-impact materials.

The ideal candidate is a strategic thinker and creative problem-solver with a strong background in design, content, and multimedia production. They will also manage all projects requiring market research utilizing both internal and external research tools, including TruTrade and Placer.ai. They will oversee all aspects of creative development, ensuring brand consistency, innovation, and excellence across all platforms.

This role will report to the VP of Marketing.

Key Responsibilities :

• Lead and manage the creative services department, including designers, copywriters, video producers, and freelancers while prioritizing design projects with the SVP of Experience and VP of Marketing
• Serve as a Player – Coach with player responsibilities to include : leasing decks, site and window signage, wayfinding, broker tour kits, tenant launch kits, event collateral, and digital signage strategy
• Develop and implement creative strategies aligning with brand identity and business goals
• Collaborate cross-functionally with experience, community development, leasing, development, and executive teams to understand needs and translate them into compelling visual and written communications
• Maintain and evolve the brand’s visual identity and voice, ensuring consistency across all materials
• Manage the creative process from concept through completion, including timelines, workflows, approvals, and deliverables
• Manage external creative agencies, production vendors, and freelancers as needed
• Stay current with industry trends, technologies, and best practices to drive innovation and continuous improvement
• Monitor creative performance and support optimization through analytics and user feedback
• Lead, mentor, and grow a high-performing creative team

Requirements : Requirements :

Preferred Qualifications :

CORE COMPETENCIES : ALL Employees

CORE VALUE BASED COMPETENCIES : ALL Employees

Integrity : Ethical, diligent, and conscientious in all that we do.

Trust : Reliable, honest, and humble in all dealings.

Impact : Results-oriented, driven, and innovative in all pursuits.

Legacy : Forward-thinking, resilient, committed to building on our foundation to create lasting value for the future.

PHYSICAL DEMANDS :

Requires sufficient personal mobility and physical reflexes, to permit the employee to function in a general office environment and accomplish tasks and duties as outlined above.

WORK ENVIRONMENT :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

ABOUT METRONATIONAL

MetroNational is a private, family-owned real estate investment, development, and management company located in Houston whose core interest is the Memorial City mixed-use development. The cornerstones of our business philosophy are teamwork, loyalty, integrity, and professionalism, which have led to winning several awards :