Performance Marketing Associate

Kona Ice is the world’s largest mobile food and beverage franchise, built on bringing joy to communities nationwide. Through an award-winning franchise network, we empower local owners to create unforgettable experiences while giving back to the neighborhoods they serve. At Kona Ice, you’ll join a fast-paced, collaborative team that values innovation, growth, and making a real impact — all while having fun along the way.

We’re looking for a Performance Marketing Associate to support our paid media and performance marketing efforts across multiple digital channels. This is a hands-on role ideal for someone who is detail-oriented, analytical, and has experience in or is eager to grow their skills in digital advertising, analytics, and campaign optimization. In this role, you’ll assist with campaign execution, reporting, and optimization — and help communicate performance insights to franchisees in clear, easy-to-understand terms. You’ll work closely with our Performance Marketing Director and broader marketing team, gaining real-world experience across paid media platforms and analytics tools.

Key Responsibilities

Paid Media Support :

• Assist with the setup, launch, and ongoing management of paid campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other digital channels
• Support keyword research, audience targeting, ad creation, and campaign organization
• Monitor performance metrics, including CTR, CPC, conversions, and budget pacing
• Oversee campaign management for internal franchise marketing programs, including activating and pausing campaigns, managing budgets, maintaining accurate targeting, and making performance-based adjustments

Campaign Optimization & Reporting :

Performance Tracking & Communications :

Cross-Team Collaboration & Support :

Qualifications & Desired Skills

Relevant Bachelor’s degree (e.g., Marketing, Business, Data Analytics, Communications), or an equivalent combination of education and experience