Marketing Specialist

Marketing Specialist Alameda County

Pay Rate : $26.00 $29.00 / hr

Position Type : Special Projects 12-Month W2 Contract

(renewal based on performance, project continuation, and health plan needs)

Schedule : 9 : 00 AM 5 : 30 PM PST, Monday Friday

Model : Hybrid Field-Forward (frequent in-person outreach required)

Residency : Must live in Alameda County due to required in-person facility visits

Star Nursing Services is hiring a Special Projects Marketing Specialist to support strategic outreach and growth for CalAIM Enhanced Care Management (ECM), Community Supports, and Staffing Services across hospitals, skilled nursing facilities (SNFs), assisted living facilities (ALFs), and health systems in Alameda and Santa Clara counties.

This role combines in-field relationship building, health plan partnership support, and brand-aligned marketing outreach.

What You'll Do

Conduct in-person outreach to SNFs, hospitals, assisted living facilities, community agencies, and referral partners

Promote Star Nursing's CalAIM services, Community Supports, ECM offerings, staffing capabilities, and facility-specific solutions

Build and maintain community and facility relationships that drive referrals and partnerships

Represent Star Nursing at facility visits, community events, and meetings

Support Member Engagement, LCM teams, and Housing Navigators with coordinated outreach campaigns

Develop and distribute marketing materials aligned with health plan messaging requirements

Track outreach metrics, facility contact lists, follow-ups, and weekly reporting

Collaborate with internal teams on branding, messaging, and targeted campaigns

Maintain compliance with health plan communication guidelines

Identify opportunities for growth and new partnerships

Important Field Expectations

This is a field-forward marketing role :

Frequent in-person visits to SNFs, hospitals, ALFs, and community partners

Travel across Alameda County multiple times weekly

Remote work limited to documentation, planning, and internal meetings

Required Qualifications

Experience in healthcare marketing, outreach, community relations, account management, or business development

Strong knowledge of :

Skilled nursing facilities

Assisted living facilities

Hospital discharge planning

Community-based organizations

Ability to communicate effectively with administrators, directors of nursing, social workers, discharge teams, and community partners

Experience with outreach campaigns, relationship building, and follow-up execution

Understanding of CalAIM, Enhanced Care Management (ECM), and Community Supports preferred (training provided)

Clear communication, professionalism, and strong organization skills

Must reside in Alameda County

2 character references

Vaccine Requirements :

Physical (within the last 30 Days)

TB Test

MMR, Varicella, Hep B or Titers- Vaccination

Tdap / Flu (or decline)

Covid Fully Vaccinated (or decline)

Must be able to pass background / urine drug screen

Transportation Requirements

Unrestricted active California driver's license

Valid auto insurance

Current registration

Reliable vehicle

Technology Requirements

Intermediate skills in :

Microsoft SharePoint

Excel

Word

Teams

Adobe (PDF editing, forms, signatures)

Experience with EMR / EHR systems used for CalAIM documentation

Minimum PC Specifications

Windows 10 or higher

8GB RAM minimum (16GB recommended)

Intel i5 / AMD Ryzen 5 or better

256GB SSD or larger

Chromebooks not allowed

Screenshot of computer specs required for interview

Education

AA / BA preferred in Business, Communications, Healthcare Administration, Marketing, Public Health, or related field

Equivalent experience accepted

Why This Role Matters

Alameda and Santa Clara counties depend on strong relationships with SNFs, hospitals, and community partners. Your outreach drives program visibility, member referrals, and facility trust across CalAIM and staffing services.

For additional information on CalAIM, please visit :

https : / / www.dhcs.ca.gov / calaim