Marketing Channel Manager

Job Description

Job Description

Job Title : Marketing Channel Manager

Location : Houston

Department : Marketing

Reports To : Head of Marketing

About Polymaker :

At Polymaker, we’re pioneering the future of 3D printing through innovation, quality, and performance. As a leading manufacturer and global seller of advanced 3D printing filaments, our mission is to empower creators, engineers, and industries to build the future with the most reliable and cutting-edge materials. With a diverse portfolio of filaments designed for professionals and enthusiasts alike, we’re looking to elevate our brand presence across multiple digital channels and engage with the rapidly growing 3D printing community.

We’re seeking a highly motivated Marketing Channel Manager to help us grow and optimize our online marketing channels—social media, email, SMS, forums, and emerging platforms. This role will be instrumental in defining our digital growth strategy, reaching the right audiences, and driving engagement for our innovative 3D printing solutions.

Position Overview :

As the Marketing Channel Manager at Polymaker, you will be responsible for managing and expanding our digital marketing channels, ensuring they reflect our brand's cutting-edge technology, creative spirit, and commitment to quality. You will develop and implement strategies to drive organic growth, craft relevant messaging for different audience segments, and manage PPC campaigns across channels like Google Ads, Facebook, Instagram, and more. Additionally, you will be instrumental in identifying new, emerging marketing channels within the rapidly evolving 3D printing and tech spaces.

Key Responsibilities :

• Channel Management & Growth Strategy :

Lead the development of growth strategies for Polymaker's marketing channels, including social media, email, SMS, forums, and others.

Work closely with our content and creative teams to develop engaging, informative, and visually appealing content for each channel, showcasing the innovation and versatility of our 3D printing materials.

Regularly monitor and analyze KPIs across all marketing channels to measure the success of campaigns and identify areas for improvement.

Collaborate with the product, sales, and customer support teams to ensure marketing efforts align with Polymaker’s broader business objectives and customer needs.

Continuously explore and test new and emerging digital channels, such as podcasts, YouTube, Discord, and niche 3D printing forums and communities.

Qualifications :

4-6 years of experience in digital marketing, with a proven track record in managing and growing multi-channel marketing strategies.

Deep understanding of digital marketing channels and how to craft tailored strategies for different audience segments.

Bachelor’s degree in Marketing, Business, or related field (a passion for technology, innovation, and 3D printing is a plus).

Preferred Skills :

Why Join Us at Polymaker?

If you are an experienced digital marketer with a passion for technology and innovation in the 3D printing industry, we’d love to hear from you! Help Polymaker reach new heights in our digital marketing efforts and grow our presence in the 3D printing community.