Senior Platform Product Marketing Manager

Senior Platform Product Marketing Manager

EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.

We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact.

As a Senior Platform Product Marketing Manager at EvenUp, you'll be the voice and strategic driver for our platform offerings. You'll partner across product, engineering, sales, and marketing to define the narrative, develop messaging, launch new capabilities, enable the field, and fuel customer and partner adoption. Your work enables both internal teams and external partners to tell a unified, compelling story about our platform's value.

What You'll Do

Craft Strategic Narrative & GTM : Define the value proposition and messaging for EvenUp's platformspanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.

Partner with Product, Sales & Engineering : Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.

Think Creatively About Content & Campaigns : Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assetsranging from solution briefs to demos to thought-leadership contentthat capture attention and resonate with diverse audiences.

Build Strong Customer Relationships : Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities.

Enable Sales & Internal Teams : Creative imaginative enablement materialssuch as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, demosto empower teams to articulate platform value with confidence and creativity

Launch & Market Expansion : Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.

Research & Competitive Analysis : Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning.

What You Bring

Experience & Skills

4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.

A creative thinker who isn't afraid to experiment with bold ideas, unconventional formats, and new campaign approaches

Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.

Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product and marketing initiatives

Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders

Analytical mindset with comfort using data to validate ideas and measure impact.

Ability to thrive in fast-paced, evolving environments with multiple priorities

Skilled at managing multiple priorities in fast-paced, ambiguous environments.

Nice to Haves

Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g. public cloud platforms).

Familiarity with developer ecosystems, partner channels, or app marketplaces.

Background in enterprise GTM strategies, analyst relations, and field enablement.

Experience in Legal Tech, personal injury or adjacent industries an understanding of how technology is transforming legal workflows is a strong plus.

Notice to Candidates :

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team please know that we have no affiliation or connection to these situations. We only post open roles on our career page or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com, no-reply@ashbyhq.com or no?reply@canditech.io email addresses.

To ensure fairness and proper consideration, we do not accept resumes or expressions of interest via email or social media messages. If you're interested in a role, please submit your application directly through our careers page.

If you receive communication from someone you believe is impersonating EvenUp, please report it to us at talent-ops-team@evenuplaw.com. Examples of fraudulent domains include "careers-evenuplaw.com" and "careers-evenuplaws.com".

Benefits & Perks :

Choice of medical, dental, and vision insurance plans for you and your family

Additional insurance coverage options for life, accident, or critical illness

Flexible paid time off, sick leave, short-term and long-term disability

10 US observed holidays, and Canadian statutory holidays by province

A home office stipend

401(k) for US-based employees and RRSP for Canada-based employees

Paid parental leave

A local in-person meet-up program

Hubs in San Francisco and Toronto

Please note the above benefits & perks are for full-time employees. EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.