CRM Content Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

CRM Content Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.

The TEaL Content Team delivers scalable, always‑on creative assets that enable best‑in‑class CRM and customer communications across the organization. As

Creative Content Manager , you will sit at the intersection of visual design, digital asset management, and campaign execution—ensuring our brands are visually compelling, modular, and always ready for market needs.

In this role, you will

Design, curate, and manage a scalable bank of creative assets including images, visual modules, and UI elements optimized for CRM / email environments

Collaborate with in‑house design and Product UX teams to ensure creative assets fit seamlessly into modular campaign structures and render correctly across formats, devices, and Salesforce templates

Maintain a visual asset library refreshed per season and per brand to keep campaigns brand‑right and up to date

Tag, categorize, and version all creative assets within the Content Library for easy search, retrieval, and reuse while supporting taxonomy and metadata standards aligned with strategic guidelines

Manage end‑to‑end creative production and intake workflow ensuring timely delivery of assets in sync with content and campaign calendars

Support handoffs, stakeholder reviews, and brand approvals following established SLAs and governance protocols

Partner with Content Strategy and Production teams to deliver creative solutions that are visually effective, brand‑compliant, and campaign‑ready

Engage with Product and UX to ensure assets align with customer journeys and technology requirements such as dynamic modules and interactive elements

Identify opportunities to leverage new creative approaches, formats, or tools including dynamic content, animation, and AI‑driven visuals for improved campaign performance

Own seasonal and quarterly reviews and refresh cycles of creative assets to ensure visual relevance and consistency across all brands and journeys

Lead or participate in regular content audits and implement feedback to optimize visual asset quality and usability

Experience and Qualifications

Minimum 7+ years’ experience in graphic design, digital asset management, or creative content production for marketing or CRM environments

Advanced skill in design tools such as Adobe Creative Suite and Figma plus working knowledge of asset management systems and content libraries

Excellent portfolio showcasing visually compelling, modular, and brand‑right digital assets for email, web, and mobile channels

Proven experience collaborating closely with design, UX, and cross‑functional marketing teams

Strong organizational skills including experience managing asset libraries, tagging systems, and version control

Detail‑oriented problem solver with strong multi‑project management abilities and agility to prioritize deliverables in a fast‑moving environment

Demonstrated ability to balance creative innovation with brand and compliance standards

Experience working with CRM platforms especially Salesforce Marketing Cloud is highly desirable

Excellent communication and stakeholder management skills comfortable presenting creative solutions and process improvements

Degree in Graphic Design, Visual Communications, or related field preferred

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability : IN, and others.

Expedia Group's family of brands includes : Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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