Manager, Engagement (University of Wisconsin)

LEGENDS

Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ- offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.

THE ROLE

The Manager of Engagement Wisconsin is principally responsible for the day-to-day management of the partnership between Legends and the University of Wisconsin Foundation – Annual Giving. This role is responsible for developing and implementing strategies to achieve and exceed the stated goals of the partnership as it relates to donor participation, retention, and engagement. This critical role will be focused on further developing the relationship between Wisconsin and ensuring the Engagement Center (Badger Call) develops a culture of innovation. To accomplish this, the Manager will help shape our vision and execution for data enrichment, data segmentation, content creation and distribution, and how we are moving constituents along the engagement continuum.

ESSENTIAL FUNCTIONS

• Serve as the main strategist for annual giving strategies within the engagement center
• Drive participation through enhanced engagement and structured stewardship strategies
• Partner with WFAA colleagues to develop strategies around specialized fundraising efforts: day of giving, recurring gifts, young alumni engagement, parent donor acquisition, etc.
• Hire, train and manage student fundraisers, student staffing coordinator and student supervisors
• Model projections, monitor metrics and communicate results, while using data to tell a cohesive story of the project’s progress and trajectory
• Optimize strategies and adapt to maximize success metrics
• Manage day-to-day in VanillaSoft (or related technology) and CRM maintenance, in addition to building out automated cadences within VanillaSoft the platform
• Attend meetings with WFAA on weekly, biweekly, quarterly & annual basis
• Collaborate & strategize with WFAA staff to push innovative ideas and best practices
• Understand WFAA fundraising strategies and execute 1:1 Engagement Center strategy in alignment with WFAA Annual Giving strategy
• Establish and execute staff culture and professional development plan
• Execute industry 1:1 communication best practices & tactics
• Measure individual employee performance and report out metrics on a weekly basis
• Provide fiscal year pacing metrics toward goal on a weekly basis to client and to Legends
• Troubleshoot data and VanillaSoft issues as needed

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree or equivalent experience
• 2 or more years in leadership or management experience
• 5 or more years of relevant experience
• 2-3 years of fundraising/engagement management experience
• Demonstrated communication, collaboration, and team skills
• Proven ability to balance complex and often competing priorities
• Ability to thrive in an environment with high expectations for results
• Proficiency in basic software programs (Microsoft Word, Excel, PowerPoint, Outlook)
• Experience with CRM systems
• Familiarity with call center software preferred
• Call center experience preferred but not mandatory

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

#LI-AQ1