Marketing and Communications Director

Description

NATURE OF WORK Under executive direction, this position administers the planning, organization and direction of the City's marketing and communications programs, activities and special projects. This employee performs at a senior management level to guide and evolve the division’s activities to conceptualize, develop and execute strategic marketing and communications efforts including management of hands-on production for video, website, social media, digital and print publications, media relations and graphic design. Work includes training and developing departmental personnel. Employee is responsible for maintaining active communication with all levels of executive and departmental staff, as well as vendors to clearly relay departmental objectives and ensure work is directed toward attaining City goals and objectives.

Examples of Duties

ESSENTIAL JOB FUNCTIONS

• Leads a team of marketing and communications professionals with diverse and complementary skillsets, including but not limited to graphic design, web development, photography/videography, media relations, writing, editing, social media promotion, program development/facilitation and project management. Serves as an integral part of the team, both directing and contributing to the division’s high-quality output.
• Directs the development and implementation of marketing and outreach plans designed to generate interest in the City’s events, facilities, initiatives and services, and to promote community participation and engagement.
• Develops and implements departmental policies and procedures.
• Oversees crisis communication strategies and City messaging related to media inquiries and public discourse.
• Supervises and evaluates division staff; provides direction and identifies opportunities for personnel development.
• Prepares speeches, talking points and other messaging for City management and elected officials as requested.
• Serves as the primary marketing and communications liaison supporting all City departments’ information creation needs; provides effective, responsive and timely marketing support to all internal and external customers.
• Develops print and digital marketing materials, including but not limited to letters and mailings, articles, newsletters, magazines, handbooks, flyers, signage, website and social media content, presentations, videos, and multi-media materials.
• Develops, implements and controls the division budget; ensures all functions and programs under charge are performed within established budgetary parameters, to include performing cost control activities, monitoring expenditures, and ensuring sound fiscal control.
• Develops and oversees ongoing creative and informative website content. Manages, reviews, coordinates and approves content and message direction of the City’s website, and provides support for departmental web authors.
• Develops and maintains the City’s portfolio of information and publications.
• Represents the City at various meetings and makes presentations to groups as required.
• Administers meetings to relay departmental objectives and ensure work is directed toward attaining City goals.
• Attends all necessary meetings and events in order to provide support and marketing coverage and to provide timely communications.
• Develops and oversees Social Media initiatives for all programming and planned initiatives.
• Supervise staff in identifying and utilizing appropriate and effective marketing methods and strategies that will generate interest and attendance to all identified City of Sunrise initiatives.
• Monitors the success of events through attendance, patron response, and internal departmental feedback, and utilizes this information in creating marketing strategies for future events.
• Develops and/or employs marketing research techniques to identify programming interests of the community and collect data on target markets.
• Develops high visibility public education campaigns targeting specific issues, on an as-needed basis.
• Utilizes professional interactions and effective communication to develop positive, productive relationships both internally and externally.
• Manages multiple concurrent assignments, prioritizing, delegating and completing work to achieve successful outcomes.
• Stays abreast of communications trends and technologies in order to identify opportunities for innovation.
• Liaises with local schools, community organizations, businesses and other stakeholders in order to extend the City’s communication efforts.
• Performs Emergency Response tasks and assignments as directed by the City Emergency Response Director or authorized Emergency Response subordinate.
• Performs additional tasks and assignments as directed by the City Manager or designee.

Requirements

EDUCATION

• Graduation from an accredited college or university with a Bachelor's Degree in Marketing, Communications or related field.
• Master's Degree preferred.
• PROOF OF HIGHEST LEVEL OF COMPLETED EDUCATION MUST BE SUBMITTED AS AN ATTACHMENT WITH APPLICATION. (Applications without attached proof of education will not be processed for consideration.)

EXPERIENCE AND TRAINING

• Considerable progressively responsible supervisory/management experience in marketing, communications and promotional planning, organization and development

OR

• An equivalent combination of education, training, and experience.

• Computer graphic design experience, including proficiency with Adobe Creative Suite required.

• Broad range of writing ability, from advertising copy and scripts to technical articles, required.

• Knowledge of electronic communications, including electronic newsletters, social media, web publishing via content management systems, and other online communications required.

• Media relations experience required.

• Computer proficiency in the Microsoft Office Suite is required.

• Experience managing and directing creative projects preferred.

• Crisis communications experience preferred.

PHYSICAL REQUIREMENTS

Physical:

• Light physical effort is exercised. Duties may involve repetitive movements, some lifting, carrying, pushing and/or pulling of objects and materials up to twenty (20) pounds. Descending and climbing stairways and extended periods of sitting and standing may be required.

Work Environment:

• Work is performed primarily in a standard office environment or in the field. Tasks are regularly performed without exposure to adverse environmental conditions. As needed, schedules may vary and include evenings, weekends and holidays.

Sensory:

• The ability to perceive and differentiate visual cues or signals. Tasks require the ability to communicate orally and in writing.

Supplemental Information

KNOWLEDGE, SKILLS AND ABILITIES

• Thorough knowledge of all functions relevant to the principals and techniques of communications, marketing and promotions activities.
• Ability to understand, follow and direct written and oral instructions.
• Ability to read, update, analyze and maintain various records and files.
• Ability to access, operate and maintain various software applications.
• Ability to clearly communicate information both verbally and in writing.
• Ability to operate basic office equipment, e.g., computer and laptop, smartphone, printers, copy machines, and telephone systems.
• Ability to effectively supervise a staff comprised of professionals engaged in carrying out departmental functions.
• Skilled in the basic operation of photography and videography equipment.
• Skilled in the utilization of various specialized programs and software for the development of communications and marketing materials.
• Skilled in the principals of business English and spelling.