Director of Product Marketing

LuxWall is focused on the product development, scaling, and commercializing of innovative Transparent Insulation products and solutions for the built environment. LuxWall’s vacuum insulated technology, Enthermal™, delivers a step change in energy performance, eliminating convective heat transfer and drastically reducing conductive and radiant heat gain and loss within buildings. The result is up to 45% in energy savings, while improving comfort and noise reduction. LuxWall has the potential to redefine building performance globally and forever change the way buildings are designed and constructed.

Job Overview:

LuxWall is seeking a Director of Product Marketing to own channel-led demand generation, sales enablement, and product positioning across our channels, which span commercial glazing, aluminum window OEMs, and beyond. This role sits at the intersection of marketing, product, and channel execution, with direct accountability for driving partner enablement and revenue outcomes through Value Added Resellers (VARs) and OEMs.

This leader will be responsible for ensuring LuxWall’s products across glass-only retrofits, aluminum window systems, and other channels are clearly positioned, properly priced, and effectively activated through our partners to drive specification, quoting activity, and installed volume. The role is highly cross-functional and externally facing, working closely with Marketing, Channel Development, Sales, and R&D to translate technical innovation into repeatable, revenue-producing programs. This role will be accountable to a revenue target.

Position Responsibilities:

Value-Added Reseller (VAR) Demand Generation and Sales Enablement

• Own channel-driven demand generation and sales enablement strategy in partnership with the VP of Channel Development, with direct accountability for partner-sourced and partner-influenced revenue
• Develop and maintain scalable sales enablement and demand assets including partner toolkits, pitch decks, battlecards, application guides, calculator tools, case studies, and technical comparisons that support pipeline creation, conversion, and installed volume
• Support partner training, activation, and co-branding programs to ensure consistent positioning, commercial readiness, and execution across quoting, specification, value engineering, and installation
• Define, track, and optimize channel performance KPIs including pipeline creation, win rates, installed volume, and revenue contribution

Aluminum Commercial Window Channel Development

• Lead channel marketing strategy for aluminum commercial window systems, ensuring clear positioning within the LuxWall product offering to drive adoption and revenue growth
• Develop and execute go-to-market programs for shop-built aluminum window fabricators and OEMs including segmentation, messaging, application guidance, and partner enablement
• Support partner onboarding and activation to ensure technical, commercial, and sales readiness across targeted territories and segments
• Collaborate with Sales and Channel Development to expand market share and revenue contribution within priority accounts and regions

Product Marketing Ownership

• Own product marketing for LuxWall’s product line by developing sales and marketing collateral that results in commercial impact
• Translate product capabilities, performance data (M&V, energy modeling, third party testing, etc), and use cases into clear, market-ready messaging and assets that support selling, specification, and value engineering
• Lead GTM planning and execution for new products and enhancements, ensuring alignment across Product, Sales, Channel, and Marketing
• Serve as the voice of the market to R&D, maintaining a structured feedback loop to improve product-market fit and revenue performance

Pricing and Commercial Strategy

• Partner with Data and Sales Operation teams to develop, maintain, and operationalize pricing strategies across products, channels, and applications
• Work with VP of Channel Development to support pricing models, rebate frameworks, and channel-specific commercial structures that maximize adoption and revenue while protecting margin
• Equip Sales and partners with pricing guidance, value justification, and competitive context to support deal progression and close
• Monitor market dynamics and competitive positioning to inform pricing, packaging, and commercial strategy adjustments tied to performance

Qualifications:

• 10+ years of experience in product marketing, technical marketing, or product management with significant experience in building materials, glazing, façade/building envelope, or construction products

• Proven success building and scaling channel marketing and sales enablement programs tied to measurable revenue outcomes

• Strong experience working with glaziers, window OEMs, or similar ecosystems across multi-step sales channels

• Demonstrated ability to translate complex technical products into clear, compelling commercial narratives

• Experience collaborating on pricing and commercial strategy preferred

• Highly cross-functional and comfortable operating at both strategic and hands-on levels in a high-growth environment

• Excellent communication, presentation, and stakeholder-management skills

LuxWall, Inc. is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other legally protected characteristics. All employment decisions are based on qualifications, merit, and business needs.

All applicants must complete and pass a drug screening and background check. LuxWall's process is a 10-panel drug screen which includes marijuana.