Marketing Analytics Specialist

A company is looking for a Marketing Analytics Specialist to provide reporting, dashboard development, and performance insights for the B2B Marketing organization.

Key Responsibilities

Measure multi-channel campaign performance and provide insights to improve future campaigns

Build and maintain dashboards in Salesforce and other analytics tools to track funnel performance

Own the reporting lifecycle, producing regular reports that highlight key trends and business implications

Required Qualifications

3+ years of experience in marketing analytics or related B2B analytics role

Experience building dashboards in Salesforce, Power BI, Tableau, or similar tools

High proficiency in MS Excel, including lookups and pivot tables

Strong understanding of digital marketing and multi-channel measurement

Experience with CRM / MAP platforms such as Salesforce and Pardot / Account Engagement