Director, Sales (Georgia Tech)

Director, Sales (Georgia Tech)

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

Georgia Tech

The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.

The Role

In this role, Director, Sales will report to the Vice President, Legends College position will oversee a sales team with a strong focus on ticket sales, premium sales, and fundraising. Must be comfortable communicating across multiple areas of the business with will work closely with Athletic Department and Legends leadership teams. In conjunction with the Georgia Tech Athletic Ticketing, Development, Marketing and Communication teams and plan to execute both holistic ticketing, Premium Seating, Corporate Hospitality, and philanthropic campaigns via telephone, in-person events, email, and social media.

This position must be well-versed in industry best practices and constantly evaluate ways to ensure that the Georgia Tech Athletics is best positioned to provide our student-athletes with the necessary resources to perform at the highest level on the fields of competition and in the classroom.

Essential Duties And Responsibilities

• Develop relationships with other departments within Georgia Tech Athletic Department including the Georgia Tech Ticket Office, Marketing, Development, and other External Relations units to ensure a robust, donor-centric approach to all ticket sales and fundraising
• Develop an annual strategy to drive campaigns to grow both participation and financial support within Georgia Tech Athletics, Ticketing and Annual Giving programs.
• Manage a sales team generating revenue around season ticket sales, Premium Seating, group ticket sales, and creation of special individual and high dollar value ticket packages and offerings.
• Manage a team who is responsible for engaging with existing Georgia Tech Athletics donors and ticket holders, while also identifying new athletic donor prospects for Georgia Tech Athletics Annual Fund and Philanthropic Campaigns.
• Advance and support all Georgia Tech Athletic Programs and Alexander-Tharpe Fund.
• Collaborate with the Director, Data & Analytics, and the management team to strategically track and analyze results of ticketing and fundraising campaigns in order to maximize opportunities and
• Strategize, maintain, and execute a 30-60-90-120-day calendar of sales timelines.
• Recruit, hire, assist, train, manage, and mentor team members on strategy, call scripts, sales
• Utilize CRM system to manage campaigns, pipelines, sales process, and
• Due to the nature of this project, the candidate must be willing to work non-traditional hours, weekends, and gamedays
• Participate in events, promotions, client entertainment and other activities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Skills And Abilities

• Proficient in CRM (Sales Force / Microsoft Dynamics) and ticketing platforms (Paciolan)
• Candidate should possess both personal and professional communication skills to interface with all levels of a company, both internally and
• Data and analytics-minded sales
• Motivated self-starter, with exceptional organization, strategic thinking, and personal leadership

Education And/Or Experience

• Bachelor's Degree
• Experience within Athletic Department ticket sales and / or development organizations
• Experience overseeing marketing/sales staff on a professional or collegiate sports level preferred.
• Experience in sales and marketing related field at a digital marketing agency or a brand heavily engaged in digital conversion preferred.

Compensation

Competitive salary and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Working Conditions

Location: On Site

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.